Job description:

1. Plan Cosmetic Channel Shopper marketing activities

• Generate powerful shopper insights of responsible category and customers
• Lock annual shopper marketing calendar and with customers.
• Plan 360 shopper marketing activities path through awareness to purchase
• Design activities’ KV, theme, mechanism and GWP. Get alignment and support from key account team and CCD team.
• Build omni-channel connection and O2O communication in each activity
• Build CRM collaboration with top customers and roll out to wider scope.

2. Land shopper marketing activities in responsible customers

• Ensure all activities meet sales, ROI, omni connection and other KPI.
• Closely corporation with relevant KC teams to lock DM, scope, mechanism and POSM.
• Organize logistic with ISV team to ensure on-time material delivery with quality.
• ROI control of each activity and manage agencies.

3. Propose issue and opportunity to responsible customers

• Conduct data analysis and provide feasible recommendations and review based on insights and activities.
• Communicate with customer to deliver the business evaluation.
• Provide ad hoc service based on customer requirement
• Share best practice internally.

Job Requirements:

• FMCG Trade marketing/Shopper marketing/cosmetic channel experience at least 2 years;
• Creative, proactive, responsible and open-minded;
• Logical thinking with strong analytic power (data sensitivity);
• Presentation skill, communication skill, conflict management;
• Fluent at English speaking and writing;
• Excellent in Powerpoint and Excel.

上班地址：上海