该职位向高级区域销售经理汇报
工作地点:杭州
主要工作內容:
- 定期拜访客户,为客户提供优质的服务,与所有当地经销商和指定门店建立并维护良好的关系,管理该地 区WGS品牌的发展和增长。
确保公司核心品牌在所负责的门店获得良好陈列位置及充足的曝光呈现
确保WGS品牌的定价符合中国市场的品牌方针
在销售点层面执行和评估区域促销计划,以在规定的时间和预算内达到所需的影响和有效性水平。
监控和评估运营计划,并根据需要采取纠正措施
不断收集竞争对手的信息,跟踪行业/市场趋势
更新和维护所有的数据和信息系统
有效和高效地管理业务预算,以及根据公司指导方针产生的费用。
为公司核心品牌的进一步发展寻求新的潜在门店
与所有相关的内部和外部利益相关者建立并保持积极和建设性的关系。
及时完成并提交所有报告/费用和其他书面要求。
工作要求&技能:
- 商业/市场营销或者相关专业的学位/文凭
- 了解进口葡萄酒和烈酒的知识,有良好的业绩记录。
- 5年快速消费品公司的工作经验优先。
- 较强的谈判技巧、个人销售技巧、计划技巧、演讲技巧、组织分析能力、人际关系技巧
- IT技能(Excel / PowerPoint / Word)
Reports to:Senior Regional Sales Manager
Location:Shanghai
Key Responsibilities & Critical Success Measures
- Plan weekly call visits to maintain relationship with local distributors and outlets, manage brand development & growth of WGS Brands in the area
- Ensure WGS brands have the correct exposure compared to competing categories
- Ensure that pricing of WGS brands is consistent with brand guidelines within the China market
- Execute and evaluate regional promotional programs at outlet level, to required level of impact and effectiveness within set timing and budgets
- Monitor and evaluate operational plans and take corrective action as required
- Collect competitors’ information constantly and keep track of industry / market trends
- Update and maintain all data and information systems
- Effectively and efficiently manage business budgets, and expenses incurred in line with company guidelines
- Provide bespoke opportunities/proposals to drive new opportunities in the on-trade
- Develop and maintain positive and constructive relationships with all relevant internal and external stake holders
- Complete and submit all reporting / expenses and other paperwork requirements in a timely manner
Proven track record within a sales capacity, ideally within Liquor
Experience in the FMCG selling environment is preferred.
Strong negotiation and communication skills
IT Skills (excel/PowerPoint/word)
Numerate
Above average presentation skills written and verbal
职能类别: 销售主管
关键字: 销售
联系方式
上班地址:杭州
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