Search Marketing Analyst
英域成语言培训有限公司ShanghaiUpdate time: May 6,2019
Job Description
You will:
1. Plan, manage bids, and optimize Pay Per Click (PPC) campaigns on top search engines and portals, such as Baidu.
2. Manage campaigns based on budgets and target goals from responsible products.
3. Build and expand on product-relevant keyword lists for responsible products.
4. Develop and test effective keyword ad creative.
5. Oversee reporting, analysis, and optimization of all PPC campaigns on an ongoing basis.
6. Communicate regularly with product marketing teams and markets regarding timeline, budget, and deliverables.
7. Continually monitor the paid search landscape.
8. Coordinate landing page development with Web Developer and Product Marketing teams.
You have/are:
1. Graduation from an accredited four-year university with a business or technical degree or equivalent and strong academic credentials, a plus.
2. Advanced analytical (quantitative), and organizational skills.
3. Ability to work effectively in a cross-functional team environment.
4. Ability to manage and prioritize multiple projects and tasks simultaneously.
5. In-depth understand of the search engine marketing industry preferred.
6. Advanced Excel skill strongly preferred.
7. Strong verbal and written communication skills.
8. Understanding of statistics a plus.
9. Good copy writing skills in Chinese a plus;
10. Fluency in English a definite advantage;
1. Plan, manage bids, and optimize Pay Per Click (PPC) campaigns on top search engines and portals, such as Baidu.
2. Manage campaigns based on budgets and target goals from responsible products.
3. Build and expand on product-relevant keyword lists for responsible products.
4. Develop and test effective keyword ad creative.
5. Oversee reporting, analysis, and optimization of all PPC campaigns on an ongoing basis.
6. Communicate regularly with product marketing teams and markets regarding timeline, budget, and deliverables.
7. Continually monitor the paid search landscape.
8. Coordinate landing page development with Web Developer and Product Marketing teams.
You have/are:
1. Graduation from an accredited four-year university with a business or technical degree or equivalent and strong academic credentials, a plus.
2. Advanced analytical (quantitative), and organizational skills.
3. Ability to work effectively in a cross-functional team environment.
4. Ability to manage and prioritize multiple projects and tasks simultaneously.
5. In-depth understand of the search engine marketing industry preferred.
6. Advanced Excel skill strongly preferred.
7. Strong verbal and written communication skills.
8. Understanding of statistics a plus.
9. Good copy writing skills in Chinese a plus;
10. Fluency in English a definite advantage;
职能类别: SEO/SEM 网站运营专员
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联系方式
上班地址:铜仁路258号九安广场
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