Search Specialist/ SEM Specialist
Carat Media Services Hong Kong LimitedHong KongUpdate time: September 17,2019
Job Description
A Leading International 4As Media Agency is looking for a talented digital-savvy to grow with their exciting digital media business in Hong Kong:
Responsibilities
SEM-Focused
- In-depth, hands on experience in Search platforms such as DS, Adwords and Bing.
- Lead all SEM executions (from keyword/ ad copy proposals, campaign executions, optimizations to reporting).
- Be the go-to expertise for all SEM-related topics and discussions (ie. best practices, product updates, platform troubleshooting, key optimization insights and recommendations, etc).
Display & Social
- Hands-on experience in Display and Social platforms ie. DBM, Facebook/ Instagram, Twitter, Linkedin, etc.
Media Planning / Strategy
- Have a basic, holistic understanding of how each channel comes into play in a larger campaign strategy.
- Able to build simple media plans to support the clients’ business and digital marketing objectives with the long-term goal to develop complex media strategies
- and see it to success. Able to interpret data and form sound and solid insights and recommendations.
- Establish an understanding of all areas of the Dentsu Aegis Network expertise and the products/services we can provide to the clients.
- Help in preparation for and attend client reviews as required.
Campaign / Project Management
- Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets
- Help in preparing performance review presentations
- Provide regular results analysis, reporting and recommendations
- Keep clients and account team updated on the status of account activities
- Excellence in Client Service and effectively manage client expectations
- Ensure campaign deliverables are delivered on time and accurately
- Work with your Digital Performance Manager to ensure that:
- campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to
- campaigns are set up and optimized in the correct way, according to brief and best practices.
- budgets are spent within daily / monthly limits and invoices are correctly reconciled at the end of each month
- campaigns are monitored regularly and hit relevant targets
- reports and presentations are delivered to the highest level of quality and integrity
- Provide mentorship to juniors within the team
Requirements
- Have at least 3 year of performance-centric experience, ideally within a global/ regional capacity
- Proficiency in Search and hands-on knowledge in Programmatic Display and Social
- In-depth knowledge of Google Stack (ie. DCM, DV360, S360)
- Analytical and strategic-thinking
- Strong numerical skills and attention to details
- Excellent client-facing skills: understanding client needs, maintaining relationships, building partnership
- Able to excel in a high-paced, high pressure environment
- Able to work collaboratively across teams (agency partners, internal teams, etc)
- Huge sense of responsibility
- Exhibits passion and drive to excel in digital media (across branding and performance marketing).
- Fluency in English – able to communicate clearly and effectively on a day-to-day basis
- Candidate with more experience will be considered as Senior Digital Performance Specialist
We offer 5 days work and attractive compensation package to suitable candidates. Interested parties, please send your full resume including your date of available, present & expected salary to us by clicking ..
Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose.
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