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Strategise and support the execution of Life-In-Group (LIG) strategy to drive engagement of Corporate Solutions member base and subsequent cross-selling of individual Life/Takaful and voluntary scheme policies.

Strategise how to drive engagement of CS member base and subsequent cross-selling

• Plan strategically, execute and implement CS members engagement strategies; this includes identifying performance gaps to revise strategy if needed to ensure goals are met;
• Create value proposition and reach out strategy/programs to optimize member engagement, and maximise cross selling;
• Segmenting and differentiating corporate members’ database to identify and prioritize relevant member segments and determine needs and offerings (cross-sell opportunities);
• Work with Distribution Channels to develop understanding of what resonates with Life Planner and their’ pain points in engaging CS member base and cross-selling, and strategize initiatives accordingly;
• To work with Distribution Channels, Product Marketing and other relevant stakeholders for execution of go-to-market propositions with new product offerings, campaigns or initiatives to drive cross-selling

Responsible for product/campaign/initiative to drive LIG cross-selling by working with internal (CS) and external (non-CS) functions

• Work with Marketing, Actuarial, Operations, IT to design new product offering or campaigns based on market needs and Sales feedback, from conceptualization to launch
• Create customized proposition based on current and new products/campaigns across the company for agency force, corporate client and employee base
• Work with Marketing to create marketing materials, lead generation – generate hot leads from CS member base, lead assignment and report tracking
• Prepare pitching and training materials, conduct briefing sessions to internal staff, trainers/distribution channel department and operational teams
• Monitor the product/campaign progress, gather insights on areas of success/failure post launch
• Maintenance of overall proposition and marketing materials and manage other ad-hoc initiatives

Align strategic objectives of Corporate Solutions and Agency Distribution to drive cross-selling to CS member base

• Work directly with Sales team to ensure quality execution, activity management and cross sales conversions
• Analyse monthly cross sales data and report to Management with insights and recommendation

Build a career with us as we help our customers and the community live healthier, longer, better lives.

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