Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

For our Marketing, Sales and Product Management team, understanding the full potential of our technology and the trends in our markets is highly rewarding. In addition, helping customers all over the world improve efficiency, save resources and reduce emissions gives our work a powerful sense of purpose.

ABB’s Electrification business is a leading provider of a full range of protection, control and measurement solutions - enabling safer and smarter electricity flow from substation to the point of consumption. We deliver products and systems designed to connect, protect and control electrical systems, ensuring reliability, efficiency and safety for equipment and personnel.

This is a Segment Marketing Manager (Building) reporting to the Marketing Manager in the Business Area - Electrification located in Beijing, China. You will be responsible for understanding industry trend, market segmentation, building application and customer needs, you will support solution leaders to define go-to-market strategy and future solution roadmap, actively engage in customer events and content creation to create though leadership position and demand creation on building segment.

Your responsibilities

• Understanding China building (Residential / Office / Hotel / Hospital / Retail / other buildings) market size and trends, deep diving into the key sub-segments and key accounts in Buildings, understanding building application and technology trends, customer needs and pain points, translating customer needs to ABB solution opportunities.
• Understanding competitor’s movement, solutions, strengths and weakness, suggesting on our solutions roadmap and offer gap analysis and working with solution leaders to define electrification go-to-market strategy and key account sales plan, contributing on country business plan for building segment.
• Providing solutions and offer gaps analysis, supporting PMD to define solutions and offer roadmap, support PMD on solutions commercialization strategy.
• Providing marketing tools on building solutions, including sales pitch, Website content, etc.
• Leveraging the global segment organization to help train the local teams, using expert understanding of customer and industry behavior.
• Attending external seminar or forum to present ABB solutions in building market, provide building solution articles, social media content to build up “though leadership” in Building market.
• Ensuring timely reporting of key business metrics relating to the datacenter segment, representing the country /region at local management forums, global segment leadership forums and as required to ensure the segment requirements and performance are well understood.
• Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your background

• Must have a bachelor’s degree.
• Good experience in Tools including ABB EL Building external PPT, Building solutions whitepaper, technical article, other marketing tools and contents.
• Experience in industry and while building design institute or consultant experience is preferred.
• Rich experience in business development, key account management, marketing, and technical specification.
• Good knowledge of ABB products, design and services within the industry (electrical distribution, extra-low voltage, green building).
• Ability to navigate the ABB organization is equally valuable.