Segment Marketing Manager- Location: Germany – Bonn preferred or HO Do you want to work for a global company where promoting gender equality is central to our vision of creating a truly diverse and inclusive business? Where everyone matters, and everyone belongs? Join us and help us provide energy-efficient solutions that make a real impact. We make what matters work. To find out more about us check: https://www.youtube.com/watch?v=baa_aiJ4L7E As a Segment Marketing Manager, you will responsible for working with the sales organization and regional segment managers to drive profitable growth through developing integrated campaigns targeting end customers and partners in the following industry segment: OEM (Machine Building). You will develop and create marketing plans with a focus on generating pipeline and revenue. Your main responsibilities: Define integrated and multi-channel campaigns for the MOEM segment including sub-segments Develop marketing content, campaigns, and programs (email newsletter, direct mail, collateral, website content, SEO, social marketing, events, blogs, display advertising, etc.) targeting machine building OEMs and panel builders Plan and develop marketing materials, take responsibility for product and solution go-to-market program Work closely with EMEA marketing to contribute to define campaign topics and persona as well as message map development Implement centrally developed marketing activities in Germany Collect and share local VOC, market dynamics, competitive landscape with the divisions and Central Marketing Qualifications Your essential skills we are looking for: 3+ years of B2B Marketing experience Knowledge of best practices in B2B demand generation, marketing automation and lead nurturing Experience in marketing machine building products and technologies including power management and circuit protection, BBA/BS in Marketing, Business Administration, or related field. MBA and/or technical background is a plus. Strong organizational and project management skills with ability to operate on a wide range of topics and projects Matrix setting Fluent in German and English. What we offer to you: We make ethics and culture matter – You will enjoy working in supportive and collaborative workplace where ethics and safety are in our DNA We make your perspectives matter - Different points of view are what drive innovation and collaboration, and at Eaton, innovation begins with top-to-bottom diversity. Our senior leadership is made up of individuals from diverse groups to help create an environment where employees feel represented and heard at every level. We make your aspirations matter – Eaton encourages internal promotion, whenever possible Our recent awards: FORTUNE’s 2021 World’s Most Admired Companies list  One of the World's Most Ethical Companies 2021 by Ethisphere  Top 50 Employers List 2020 by Woman Engineer Magazine  #LI-KK1 What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: Europe, Middle East, Africa Organization: Sales EMEA Job Level: Individual Contributor Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No Does this position offer relocation?: No Travel: No