Position Description: Be part of a growing and exciting transactional eCommerce business! Here is the opportunity to become Lenovo.com SMB Marketing Manager, to be responsible for planning, developing, and executing digital marketing campaigns that generate awareness & consideration, drive transactional sales through online and phone routes, and build customer loyalty among small and medium sized businesses (employee size 1-250). As an ideal candidate you will possess demonstrated demand generation experience. In this role you will work closely with business stakeholders, programs managers, as well as other internal groups to develop and execute campaigns and evaluate results. As a Segment Campaign Manager you will be part of a collaborative, creative, and metrics-based team whose goal is to increase performance and revenue. The position will drive the lifecycle engagement through relevant contact, messaging, and offer strategies. Our team is looking for individual who is comfortable to act as a self-starter and able to take projects from strategy through to execution with a high attention to detail coupled with innovative thinking. Organization: You will report to EMEA eCommerce Demand Generation Manager in Ireland. Your day to day responsibilities will include the following: • Develop a comprehensive lead generation plan across multiple channels to drive sales and ensure revenue growth for the company • Work with internal Demand Center to optimize spend, creative, and messaging amongst lead generation vehicles • Build demand generation plan to increase new customer acquisition in the focus segments to develop customer base & retention • Create highly engaging, strategically focused campaigns that spark interest from our target audience • Development of marketing success criteria, with tracking & readout against goals done on a weekly basis • Translate business objectives into marketing tactics • Adapt global marketing assets for use against targeted SMB audiences • Develop Segment audience segmentation strategy, including messaging, routes, creative, and products • Coordinate with eCommerce campaign calendar, submit creative briefs and coordinate execution across marketing teams • Drive engagement by developing and executing lifecycle communication strategies for the segments • Lead marketing test strategies and methodologies to identify attributes of successful offers, content types, and delivery tactics, and when required, refine strategies based upon findings • Oversee and QA all marketing work streams to ensure all elements of the campaign are accurate prior to launch • Coordinate site experience with online merchandising and sales • Partner with the tele-sales organization to facilitate customer acquisition and opportunity identification • Evaluate funnel conversion, repeat and penetration rates, and engagement metrics and provide recommendations for continuous improvement of metrics • Participate in defining requirements for CRM infrastructure and campaign reporting #### Position Requirements: • Bachelor’s degree in marketing, business or related field • 5-7 years experience and proven track record executing successful B2B direct marketing programs; paid media experience a plus • Well- built organizational, project management, analytical and quantitative skills • Be a resourceful, self-motivated individual willing to be flexible and adapt to changing requirements when needed • Expecting critical-thinking and problem solving skills • Background in marketing principles, and experience with database management, email marketing, marketing automation systems, and CRM systems, preferred • Solid collaborative experience in teaming with Sales to drive results What We Will Offer You: • An open and stimulating environment within one of the most forward thinking IT companies • Flat structures and fast decision-making processes • A modern and flexible way of working to combine personal and professional life, working from home • An international team with a high focus on Gender Diversity • Attractive compensation package We are looking forward to discussing this position with you soon! Lenovo is an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any federal, state, or local protected class.