Job Summary

The role will be supporting integrated communications, a key driver of communication plans and execution, helping clients to create creative and strategic campaign ideas that further client’s business goals. He/she will manage day to day client and agency requests across business groups in a dynamic team environment.

Responsibilities：

Influencer Engagement

• Serve as day-to-day contact for media/influencers; share knowledge

• Conduct outreach relevant to integrated marketing or other campaign tactics

• Oversee management of reactive requests, proactively influence & garner coverage

• Contribute to brainstorms & strategic campaign development

• Provide timely and in-depth analysis of coverage results & trends

Digital & Social Media Acumen

• Assist in creating high-level digital/social media strategies that are integrated into communication plans

• Engage with agency digital & monitoring divisions regarding client projects & deliverables

• Amplify/promote news on social properties; update & maintain social editorial calendar

Client Engagement

• Begin anticipating client communication challenges & develop recommendations

• Contribute to development & implementation of communication strategies

• Execute tasks associated with projects; may lead certain aspects of project

• Oversee client meetings, agendas & recaps

• Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative

• Business Acumen & Strategic Thinking

• Contribute to plans & own executing portions of a plan ? Identify opportunities for cross-team integration

• Share POV, knowledge & expertise with the team/ agency through presentations, brown bag sessions or development courses, etc.

New Business Development

• Become familiar with WE capabilities across the agency including global region specialties in comparison to competitor agencies

• Serve in a lead research role on organic growth new business efforts including sourcing and gathering audience, industry or competitor market data

• Understand & identify potential opportunities to grow & diversify existing account

• Begin to develop and nurture network of peer contacts outside the agency

People Leadership

• Begin gaining management skills by mentoring junior level staff

• Be a peer resource to staff, interns & new hires

• Manage up to senior staff

Qualifications:

• Typically at least 3-4 years’ experience in communications, preferably in an agency setting &/or within applicable industry

• Ability to drive client relationships, providing strategic & tactical advice, drafting/executing plans, providing thoughtful analysis, identifying proactive opportunities, crafting materials, tracking coverage

• Has established influential relationships & proactively placed stories

• Demonstrated ability to establish strong client relationships

• Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines

• Proficiency in computers & standard office applications (Microsoft Office is preferred)

• Bachelor’s degree or above preferred in Communications, Journalism, Marketing, English or related field

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