Senior Account Executive
宽途营销策划有限公司ShanghaiUpdate time: August 23,2019
Job Description
Karla Otto Shanghai is looking for an enthusiastic senior account coordinator who is a self-motivator, but also a team player with ability to lead daily operations and motivate others. The candidate will have at least 23 years of experience either inhouse at a lifestyle brand or within an agency. The senior account coordinator will require good writing and communication skills, knowledge of the lifestyle industry and comfortable in managing middle- management clients, media and influencer.
Working alongside the Manager and Director:
- Suggest ideas and initiatives to drive brand awareness
- Proactively outreach to key market /news editors and influencer in key regional long/short lead, and print media/digital media outlets to secure media coverage, features, and news items
- Handle day to day PR activity and duties on account including sample management and delivery.
- Keep an overview of collections and sample loan activities.
- Writing skill; create interesting, creative, and effective press materials including press releases, media invites. Other materials also include research documents etc.
- Monitor press coverage. Pitch and manage accounts and execute profile stories and editorial coverage
- Press previews, media event execution including media RSVP , media logistics, media reception, interview management, press release distribution, event coverage follow-up
- Compile / oversee monthly status reports that include brands’ progress comparing each month’s performances
- Manage Weibo/Wechat accounts including contents development , post creation &release monthly content . Work closely with the designer to ensure the best content and output for Weibo/Wechat accounts.
- Participate in client meetings and conference calls and prepare meeting recap.
- Able to lead, encourage, mentor, and develop a team of junior staff members along with manager.
任职要求:
- A minimum of 2-3 years experience
- Educated to degree level in advertising, PR, marketing, communications or a related field
- Be able to work under pressure to meet deadlines
- A solid understanding of lifestyle and industry trends
- Generates novel and useful ideas and solutions to everyday problems and challenges
- Prioritises tasks effectively
A strong work ethic
- A wide range of extensive industry contacts
- Accomplishes tasks accurately and thoroughly with strong follow-up skills
- Takes ownership for specific projects with manager’s supervision and provide a value- added approach to all issues and projects.
- Displays leadership qualities and effectively delegates where appropriate
- Confidence to train and direct the work of Account Coordinators and Assistants
- Outstanding communication skills
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Strong computer skills
职能类别:公关主管
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联系方式
上班地址:上海市黄浦区北京东路256号
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