Senior Analyst, Paid Social
AbbVieIrvineUpdate time: February 9,2022
Job Description
About Allergan Aesthetics At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com. BACKGROUND We are Allergan Data Labs, a team of 100+ digital and consumer marketing gurus, data scientists, and engineers, on a mission to help realize the potential of the aesthetics market through data and technology. We create world-class digital products to inspire our 150M target consumers globally to use our life-changing brands. Allergan Data Labs is part of Allergan Aesthetics, an AbbVie Company, the fourth largest pharmaceutical company in the world. Our brands are iconic household names such as Botox Cosmetic, Juvéderm and CoolSculpting. Our team is bi-coastal and operates out of Irvine, CA and New York, NY. THE ROLE We’re looking for a Senior Analyst – Paid Social, to play a critical role in scaling our marketing capabilities at Allergan Aesthetics. You’ll work closely with analysts, data scientists, and performance marketers to develop paid social marketing strategies and implement those strategies. The ideal candidate will have a wealth of experience with the Facebook Business Manager platform creating and managing Facebook and Instagram ad campaigns. Experience with lookalikes, custom audiences, different campaign objectives, pixel and event implementation, and reporting/analysis. You should be interested in working in a high energy, data-driven, and collaborative environment. You have a passion for marketing, and analytics; and you enjoy wearing many hats. You are a people-person, a connector, and a problem solver. Qualifications Qualifications IN THIS ROLE, YOU WILL: Work closely with brand leads to manage all paid social campaigns for our brands including building, optimizing, and reporting. Use data-driven analysis to quickly prove and disprove hypotheses on what will drive the highest performance from the channel. Drive execution - Implementation will be your responsibility - you will be rolling up your sleeves to bring plans to life via paid social marketing. Work collaboratively with teammates across a range of disciplines to implement interventions that shape consumer behavior. Drive rigor around performance and measurement - Know the KPIs inside and out, and tenaciously pursue tactics that improve consumer acquisition, retention, purchase frequency and cross-portfolio usage. Fail fast but move swiftly and confidently to scale approaches that are proven to work. You believe strategy lives and dies by the numbers, and you keep financial performance as your north star. You Bring A strong background in Paid social marketing and analytics, with at least four (3) years of experience. Expertise in digital advertising, including familiarity with key technologies that enable targeted consumer marketing and performance measurement (e.g. Facebook Business/Ads Manager, Google Analytics, etc.) An analytical approach to everything you touch - you’re highly data-driven, and not afraid to roll up your sleeves and interrogate data to surface new insights A self-starting and highly pragmatic approach to getting work done Strong interpersonal skills and the ability to work with many different personality types Organizational and coordination skills along with strong multi-tasking capabilities Bachelor’s degree required Our Core Values Be Humble: You’re smart yet always interested in learning from others. Work Transparently: You always deal in an honest, direct and transparent way. Take Ownership: You embrace responsibility and find joy in having the answers. Learn More: Through blog posts, newsletters, podcasts, video tutorials and meetups you regularly self educate and improve your skill set. Show Gratitude: You show appreciation and return kindness to those you work with. #LI-ADL Significant Work Activities Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Travel No Job Type Experienced Schedule Full-time Job Level Code IC About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.
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