MSL established in 1938 in US Publicis Consultants established in 1926 in Paris.With 18 other M&A cases we have a strong global presence particularly in emerging markets like Asia, Africa, Australia and Europe.

At MSL China, we deliver INTEGRATED and creative programs based on INSIGHTS that drive real business IMPACT through strategic communications in the digital age.

Our new practices and sectors structure will play a critical role in how clients come to understand who we are.Practices and sectors will be revved up to lead new business in the categories, have new capabilities and deliver thought leadership.

• Develop comprehensive understanding of the whole industry, also essential understanding of client products and business model. Identify the market position of client’s products accurately;
• Conducted extensive consumer research for passenger vehicles, agriculture chemicals and other consumer products.
• Project types include product and pricing test, advertising research, consumer U&A, distributor research and social media research.
• Ensure smooth logistics and coordination for social media tool.
• Develop positive relations with key media/influencers, solid media strategy and relationship skills with business and consumer media. Possession of own media resource;
• Able to do content planning and development;
• Be a good team leader, identifying personal issues and providing solutions to promote the standard of work;

• Bachelor degree or above, major in business management or marketing is a plus.
• Over 2 years Social media experience preferable with 4A advertising agency with proven results.
• Proven PR experience in China market is a must.
• Mature, initiative, responsible and result oriented. Be able to work under pressure and work independently in a short time.
• Excellent verbal and written communications skills both in Chinese and English.