Senior Brand Manager HCP – Diabetes Care Division (Mississauga)
AbbottMississaugaUpdate time: June 24,2021
Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

Status: Regular, Full Time

Responsibilities:

Financial Planning and Reporting

  • Provide monthly analysis of sales performance vs goals of key programs and initiatives
  • Assist in the development of ADC Plan and Update cycle

Marketing Planning and Execution

  • Development of annual Marketing Plan for area of responsibility. Assist with annual ADC marketing plan as required.
  • Identify and develop any and all programs and tactics required to achieve financial objectives.
  • Manage various external agencies to deliver marketing programs and promotional materials on-time and on-budget
  • Effectively work with Sales teams to ensure successful implementation and execution of programs and tactics

Market Research

  • Assist in identification and analysis of market research needs
  • Analysis and interpretation of market data (IMS, RxDynamics, other external and internal reports)

New Product Launches

  • Market opportunity identification
  • Pre-launch forecast and marketing plan
  • Product launch execution  (translation, pricing, etc.)

New & Existing Channel Development

  • Traditional HCP channel
  • Remote detailing, digital and social media channels

Required Education and Experience:

  • Bachelor’s Degree Required
  • 5 to 8 years of experience in a related field
  • 3-5 years pharmaceutical, diagnostics or diabetes

Required Skills and Abilities:

  • This person should have strong analytical skills with the proven ability to develop and achieve financial goals and objectives.
  •  Have a working knowledge of the Diabetes and Healthcare markets and the ability to effectively interface with sales teams, external and internal customers.
  •  In addition, they must possess the ability to anticipate market changes, input on product strategy and to develop and implement marketing programs that can drive business objectives.
  • Strong administrative and communication skills and a proven ability to meet project deadlines is a given

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