Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

This role is responsible for designing and deploying channel marketing and communications campaigns to researchers, libraries, institutions and corporates in China. The Senior Communications Manager will deliver on a communications strategy that supports Taylor and Francis company brand, that helps convey clear messages about the value we provide to our customers. This role needs to align communications plan with marketing strategy and key business imperatives.

Please submit your application before 22 April 2022

Applications are shortlisted on a rolling basis and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

What you’ll be doing:

• Align with Global team to develop digital-first, value-centric corporate branding, messaging and positioning strategy which are embedded and consistently delivered across all customer-facing touchpoints
• Optimize digital marketing operation to enhance two-way interaction with external stakeholders, augment visibility & impact
• Enhance corporate profile and thought leadership by content creation, localization, dissemination and interaction
• Lead, performance manage and monitor direct reports, with a sharp focus on achieving outcomes; foster a culture of high-level performance, motivation, quality, efficiency and innovation in the team, helping to encourage new ideas and constructive feedback
• Lead the team in creating appealing communications contents and collateral (print, PowerPoint, audio, video etc.) that coherently explains the value we provide with our services
• Improve discoverability of T&F contents through SEO/SEM and orchestration of various online channels
• Design and manage external (social) communication channel matrix to make sure the right contents are delivered and communicated with target audiences in right ways
• Monitor discussion of our brand within the China market and be aware of competitor initiatives
• Act as the key point of contact for China based colleagues on communications
• Oversee team calendar of tasks/responsibilities

What we're looking for: 

• A good understanding of the role that communications play in corporate messaging and customer engagement.
• Experience of working in a Marcomms or Corporate Communications role in China.
• Excellent verbal and written communication skills, with the desire to develop presenting skills.
• Strong ability in project management.
• Communication: ability to confidently communicate at all levels, both internally and externally.
• Providing and assessing information: Juggle a range of information and deliver it in the right form to the right audience
• Customer and market focus: Build understanding of the industry and increase knowledge of customer base to inform your work plans and improve the business
• Creativity: Seize opportunities to innovate that will add value and have a significant impact on the business
• Drive for results: Work autonomously on delegated projects but know when to seek help
• Teamwork: actively collaborate with colleagues in other teams.

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in the Beijing, China
• This role is open to candidates in all locations across Beijing. Taylor & Francis has multiple options for how employees can work based on their role – be that in the Office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.