Responsibilities:

• Plan and implement cost effective promotions to meet marketing objectives / KPIs
• Formulate segment and market specific marketing campaigns using mix of different tools, e.g. web marketing, social media, trade shows/event, advertising, loyalty programs etc.
• Create and write social media content and management of all social media platforms
• Assist in coordinating inputs and providing materials to overseas enquiries
• Liaise with IT and related departments / external agencies to maintain and enhance the user experience on website and CMS system

Requirements:

• Degree qualification in marketing or related disciplines
• Minimum of 6 years of experience in traditional and digital marketing and /or public relations
• Experience in B2B and different marketing tools especially digital / online promotion and social media
• Experience in handling media enquiries and publicity
• High proficiency in English and Cantonese, preferably Mandarin
• Strong communication and presentation skills
• Well organized and able to work independently under pressure