Accountabilities – Key Result Areas 

• Implement corporate marketing and thematic programs to support business goals & brand KPIs for a portfolio of fashion brands
• Develop digital marekting and social media content calendar, integrate social media strategies with PR, digital and event campaigns align with brand objectives
• Support the execution of various online marketing initiatives and end-to end logistics including direct mailings, eDM, SMS, copywriting, social media brand marketing, interactive online campaign development, etc.
• Liaise with potential collaboration for new partnership opportunities and engagement campaigns
• Manage digital marketing campaign budget, oversee campaign executions and post-campaign evaluations
• Ensure all digital marketing campaigns roll out effectively and successfully aligned with brand initiatives fulfilling business objectives and goals 

Experience / Qualification Requirements

• Degree holder in Marketing and related discipline
• Minimum of 2 years' solid experience in digital brand marketing with background from fashion and lifestyle related industries
• Excellent bi-lingual creative writing and communication skills in English and Chinese
• Passionate and observant about fashion and lifestyle news and trends, high-end brands and other relevant intelligence
• Creative, able to work with conceptual ideas and convert to innovative execution
• Confident, independent, presentable and comfortable in working with multiple stakeholders
• Candidates with less experience will be considered as Digital Marketing Executive

Competitive remuneration and benefit package will be offered to the right candidate. Please submit your application on I.T Career or by clicking 立即申請 below.

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