Responsibilities

• Responsible for design and compose of product graphics and banners
• Work closely with the Marketing team to optimize digital content and measure the effectiveness of marketing, advertising, communications programs, and strategies
• Responsible for SEO, SEM, Google Ads, Google Analytics and social media platforms
• Monitor, track, and evaluate the effectiveness of digital marketing activities (app, website & social platforms)
• Design of digital ad and social media content (e.g. Google banner/ Facebook/ WeChat, etc.)
• EDM / Newsletter campaign management
• Any ad-hoc duties as assigned

Skills & Abilities

• Degree holder in Multimedia Design, Visual Communications, Marketing or related discipline with min. 2 years of solid experience in digital content writing, social media advertising, e-commerce, and graphic design
• Knowledge in the trendy market information and technologies available for social media, including new features of social media platforms, visual effect, and the latest popular topics
• Strong knowledge of WordPress, SEM, SEO, Google Ads, and Google Analytics
• Attentive to details, good with figures, and strong analytic skills
• High computer proficiency in Adobe Creative Suite (Illustrator, Photoshop)
• Fluent in spoken and written English and Chinese (Cantonese and Mandarin)