About Bentley Systems

 

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geosciences software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries.

www.bentley.com

 

 

 

Location

Open to all US Offices or remote US based

 

Position Summary

As the Senior Digital Marketing Specialist for enterprise marketing, you will be at the forefront of a multi-channel ABM effort, leveraging Agile Marketing techniques to champion customer delight in optimizing top-tier account lead lifecycles and catalyzing the enterprise funnel. Co-ownership and collaboration with paid media, ABM, event marketing, product marketing and account management will be a regular part of building and executing on high profile campaigns with a dynamic internal agency.  

 

You will be the lead on audience segmentation, multi-channel campaign execution and the primary point of contact for product marketing, collaborating globally via Adobe Workfront and Microsoft Teams.  Regular expectations include aligning content to buyer journeys, creating lookalike models, managing automation sequences, communicating results to stakeholders and following processes to facilitate attribution.

As a key member of the enterprise engagement marketing and lead management team, led by a senior engagement marketing manager, you will serve as a lynchpin contributor with the full support of a dedicated program manager, top-notch functional teams and lead management specialists. Yes, you will have the capacity to make observable positive impact on a weekly basis.

 

Primary responsibilities
 

• Work with product marketing managers and program managers to create and execute multi-channel (email, web, paid media, events, social, SEO etc.) campaigns with a variety of assets (e-books, articles, infographics, videos, collateral)
• Serve as the primary resource for campaign segmentation to include building lists and sharing related insights to stakeholders, along with collaborating with enterprise platform services on master segmentation/suppression and GDPR-compliant subscription management
• Own the feedback loop and Agile marketing sequences with product marketing to optimize outcomes vs KPIs/OKRs
• Coordinate with enterprise digital marketing leadership, user success, marketing operations, regional marketing and sales operations on the best user experience for tier-1 accounts
• Apply Agile Marketing in all elements, particularly A/B testing and frequent experimentation
• Report internally on specifics of campaign outcomes, gathering data from PowerBI dashboards, Folloze, Zoominfo, marketing automation platform, CRM, Google Analytics and paid media platforms

 

 

Other Duties Include
 

• Document processes and train colleagues at every level of rank or experience
• Maintain campaign details in Adobe Workfront and Microsoft Teams, including a change log and checklists
• Lead and contribute to meetings with a variety of teams to optimize lead conversions
• Build ad hoc audience assessments from existing databases and create SAM and lookalike models in Zoominfo
• Understand data integrations and lead gen requirements, both in terms of SLAs and system requirements
• Audit the work of your team and that of other teams as a primary resource for campaign and segmentation approvals
   

Requirements
 

• 4+ years successful track record supporting B2B campaigns
• Experience in segmenting target audiences
• Experience implementing successful demand generation and lead nurturing programs
• Experience in proof-reading, optimizing emails and landing pages, A/B testing
• Capacity to work remotely (v-connected)
• Foundational skills in interpreting data and building Excel pivot tables
• Be respectful and direct om communicating complex topics in simple terms
• Adequate communication and presentation skills
• Create derivative content and provide minimal copy and creative feedback
• Ability to quickly adapt and react to changing circumstances and demands with high attention to detail
• Solid grasp of content marketing (buyer’s journey) and lead lifecycle funnel
• Working knowledge of lead generation workflows, including web conversion UX
• Basic understanding of B2B selling processes and buying cycles preferred
• Salesforce.com experience a plus
• Understanding of Google Analytics preferred
• Education: BA or BS degree in Marketing, related field, or relevant experience or certifications

 #LI-RS1, LI-Remote

 

 

During the COVID-19 pandemic, Bentley has implemented several safety protocols to protect our colleagues, users, and wider communities. To ensure compliance with President Biden’s Executive Order 1402, Ensuring Adequate COVID Safety Protocols for Federal Contractors, all U.S. colleagues, regardless of work location or employment type, will be required to be fully vaccinated against COVID-19 by January 4th, 2022 as a condition of employment. Exemption is available as a reasonable accommodation for those who are unable to meet the vaccination requirements due to a disability/medical condition or sincerely held religious belief.

 

Equal Opportunity Employer

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.

 

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/bentley-eeoaa-statement-of-policy.pdf?la=en&modified=20211005082651

 
Bentley participates in e-Verify / Bentley participa en e-Verify / Right to Work Notice https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/e-verify-poster.pdf?la=en&modified=20210929150033

 
Request an Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com.