YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Senior Director Customer Powerhouse Engagement Team Lead, are to: 

• Lead an Engagement Team comprising of 6-7 CPH resources 5-10 country resources plus external partners in a matrix management approach to develop local CPH roadmaps as part of the global program, based on priorities set by the Country Division Head and local leadership, with timely project roll-out and agile and sprint-based planning;
• Lead data architecture and learning algorithms to build micro-segmentation;
• Build Customer Journeys using tools for tailoring Customer Experience;
• Design, build and deploy more impactful, campaign journeys;
• Use modular content to tailor customer experience;
• Lead automating integrated campaign execution and tagging;
• Implement next-best-action / suggestion engine tools;
• Optimize dashboards to surface direct campaign impact in real time;
• Implement new ways of working via agile collaboration principles and team setup that enables faster decision-making and learning;
• Elaborate and implement change management plans and set short and mid-term milestones and appropriate KPI models to track adoption in the local organization;
• Ensure knowledge transfer and capability trainings for local functions and share best market practices from the CPH community;
• Handle daily responsibilities;
• Be responsible for CPH rollout across multiple countries / therapy areas;
• Define MVP campaigns and country operating model to enable execution excellence in the country;
• Engage multiple stakeholders within and outside the core team, including CDH, BU Head, Brand Teams, Supporting Commercial, Regulatory, IT and Data Science teams to tailor and implement CPH in the country;
• Act as CPH ambassador to stakeholders and be well integrated in the core CPH community;
• Act as the central point of contact for country product owner and link to global CPH team to ensure country teams are equipped and resourced for day-to-day CPH operations;
• Establish local squad to fill gaps in local team from Global Command Center and Regional Hubs;
• Direct external resources from partners such as McKinsey/Quantum Black, Hogarth, iTG, ZS and others to deliver the highest value for Bayer;
• Manage directly and indirectly a team composed of direct reports, third party service providers, global internal consultants and temporarily assigned colleagues from other directorates;
• Define team objectives and track project deliverables in line with the CPH Blueprint, Campaign Design Model and Pharma scorecard;
• Provide personal engagement and services across all communication channels relevant to HCP’s and in an integrated way;
• Transform digitally health ecosystems for it to serve as opportunity for Bayer to build future businesses that deliver value and sustainable healthcare for patients and high-frequent engagements with HCPs and HCOs in line with increasing regulatory restrictions;
• Provide a step by step approach for the CPH program that requires an organizationally aligned implementation plan supported by a continuous learning process to bring all functions on board for customer profiling, tailored messaging, multi-channel journeys, health pathway story, campaign execution and measurement by bridging with current Marketing, Sales and MSL practices.
   

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor’s degree with strong skill base in Digital Marketing and Sales Management;
• Strong interpersonal, leadership and communication skills with long term experience within the Pharmaceutical Industry, and significant experience in Commercial Operations and Customer Relationship Management, focusing on Digital Marketing and Multi-Channel Customer Engagement;
• Proven leadership competencies and at least seven years of experience in leading teams (direct or cross functional);
• Demonstrated ability to implement integrated platforms and end-to-end business processes on scale across multiple countries based on global standards (i.e. Veeva products, SFDC, Exact Target, Drupal, Next Best Action / Suggestion Engine methodologies, Tableau, etc.);
• Agile project management expertise to manage project lifecycles supported by excellent planning and organizational skills;
• Ability to lead cross-organizational projects and diverse teams, develop cooperative and productive working relationships with a wide variety of partners from different cultures and organizational levels, including upper management, clients and partner functions;
• Passionate team player and pro-active personality with an open mindset sharing the CPH project vision broadly in the organization;
• Strong communicator with excellent command of English.
   

Preferred Qualifications:

• Language skills (Spanish/Portuguese/German).