YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Senior Director Digital Marketing are to: 

• Assess external digital opportunities and threats as key inputs to making the best decisions on business strategy given digital realities;
• Ensure smooth operation for all digital tools and applications (e.g. website, blogs and social media);
• Manage the day-to-day operations of Marketing and Digital Strategy, including all budget-related, project management oversight and other issues;
• Assess challenges and opportunities and/or organizational dynamics and proactively employ appropriate actions to quickly resolve problems and ensure projects/objectives are achieved;
• Evaluate and recommend new optimization methods to improve customer experience;
• Generate innovative ideas to increase web traffic and ensures best web practices are being met;
• Work with marketing leadership to ensure digital strategies accomplish marketing objectives;
• Work with IT to manage user experience across platforms, assisting with problem resolution;
• Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities;
• Act as a thought leader on emerging digital business models and technologies, articulating the opportunities internally and externally;
• Secure access and deliver profitable outcomes;
• Foster productive relationships with key senior customer decision makers;
• Meet departmental and brand expectations inclusive of stretch goals through appropriate resource management and strategic innovative thinking;
• Drive innovation through novel and best in class approaches;
• Understand the long-term impact based on market dynamics now and in the future and facilitates strategy and plan implementation to produce long term profitable access, while meeting short term key brand performance metrics;
• Support value proposition creation for customers, by identifying gaps, trends and opportunities for success.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor’s degree;
• 10 years of Marketing experience
• 5 years of digital industry work experience including digital/tech company/agency, CPG or pharmaceuticals;
• Experience in customer engagement strategies;
• In-depth experience with integrated marketing and communications programs including strategic development, creative development, analysis and implementation;
• Solid expertise with online marketing tools and web-based technologies;
• In-depth knowledge of how digital channels work;
• Strong analytical skills.

Preferred Qualifications:

• M.B.A.

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