About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $700 million, in 172 countries. www.bentley.com

 

 

Senior Director, Web Experience and Strategy

 

Location: Exton, PA is preferred. Based on individual candidate experience we will consider remote work for those in East Coast Time Zone.

 

Position Summary:

This position is responsible for the overall Bentley marketing and sales websites reporting directly to the CMO. In this role you will be managing the all-around experience of the web user across all web-based touch points. You will oversee the functionality of the website, the evaluation and management of website performance, the selection and management of the CMS, the selection and management of website analytics and SEO execution. Reporting into this position will be user experience designers, publishing, CMS management, SEO, and all third-party vendors involved in website design, development, and measurement.   

 

Your Day-to-Day:

• Effectively research, journey map, storyboard and test user experience that leads to an enhanced user satisfaction by improving usability, ease of use, and experience.
• You will consider every aspect of the user experience, business and marketing goals to coordinate and deliver strategic vision and design to the highest possible standards.
• Implement strategies that increase traffic & demonstrate ROI.
• Know how to leverage audience targets, analytics data, digital trends, user behaviors, competitive audits, and asset/experience evaluations to inform the marketing approach.
• Manage design resources and external vendor partners to deliver on-time and on-budget.
• Lead all aspects of the project team on day-to-day operations of project deliverables and problem resolution.
• Lead Web Design team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate the design approach, gain stakeholder buy-in and ultimately support customer engagement to continuously improve UX.
• Ensure compliance for all web properties, including form strategies, progressive profiling and privacy policy
• Understanding of search marketing, ad serving platforms and API development/management

• Develop the effective planning and execution of an eCommerce strategy, working cross-functionally with teams to ensure QA and timely publishing of all web content

 

What You Bring to The Team:

• Bachelor’s degree or relevant work experience in a field related to Web Design and User Experience Design.
• 7-10 years’ experience leading a team in the field of Web Design and Development.
• Experience with social media, SEO, SEM, digital content marketing, responsive web design and performance.
• Ability to analyze and apply insights from analytics data into effective content creation and strategy.
• Experience with multi-country and language CMS deployment and integration with translation services.
• Experience with video streaming software.
• Experience with web analytics, Google Analytics preferred
• Sitecore experience a plus.  Sitecore MVP an added plus.

• Coding: HTML; CSS, Javascript; jQuery; Dreamweaver a plus.

 

 

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Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com.

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.