RESPONSIBILITIES

• Direct and oversee the overall marketing policies, objectives, and initiatives at the company
• Responsible for roadmap development, monitoring, and execution of digital and social content management within the healthcare sector
• Accountable for the development of social contents and brand communication on all digital channels, such as social media, KOLs campaigns, and community engagements
• Lead the team in further implementing branding strategies and regularly coach the team on soft skills as well as product knowledge
• Oversee customer analytics, provide advanced and accurate data-driven CRM and insights for on-going marketing campaigns
• The key person to monitor digital trends and technology innovations across the region, with aims to further improve the overall business effectiveness in campaign performance, branding, and online market growth

SKILLS & ABILITY

• Degree holder with min. 6 years of E-Commerce Marketing experiences of which 2 to 3 years of experience from e-commerce platform/ online retail with a proven track record of increment and business growth of e-commerce memberships and sales will be highly preferred
• Sales-driven with a strong awareness of market trends as well as dynamics along with business acumen and B2C sales skills
• In-depth knowledge of digital platforms with advanced omnichannel experiences and analytical skillsets
• Strong organizational, interpersonal, and communication skills
• Good command in spoken and written English and Chinese (Cantonese and Mandarin)