BCG Digital Ventures invents, builds, scales and invests in startups with the world's most influential companies. As part of a multidisciplinary team, you are responsible for online marketing and customer acquisition strategy, execution, and optimization for our corporate ventures. 

What you will do: 

• Identify and test value propositions, determining which concepts are most likely to resonate best in the market.
• Set up marketing channels from the beginning, from idea conception to first user acquisition. This includes but is not limited to: SEO, SEM, display, paid social, email marketing, and CRM.
• Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV to accelerate the business.
• Set up tracking and analytics in order to determine the effectiveness of campaigns and to drive optimizations.
• Work with Product Management, Engineering, and Design to provide expert perspective on market viability, viral hooks, and scaling, e.g. through definition, execution and analysis of A/B tests. 

What we look for: 

• Relevant experience managing and optimizing in a hands-on performance marketing role in a startup and/or digital environment, actively acquiring users and/or growing and retaining a more mature digital business.
• It is a huge plus if you have hands-on experience in one of the following areas: mobile analytics implementation and data analysis, marketing automation, drip campaigns.
• Passion for data and analytics: being comfortable with using tools such as Google Analytics (preferably), or Adjust, Optimizely, Mixpanel.
• Proven success scaling digital businesses through cross-channel user acquisition and retention initiatives.
• Excellent spoken and written English language skills.

What we offer you: 

At BCGDV we care about our people. 

Whether you are new to Berlin, want to balance family and work or want to involve yourself in one of our internal initiatives. We at DV attract learners and curious people and offer a competitive benefit scheme. 

Benefits and other perks:

• Insurance (life/disability/accident)
• Relocation support
• 30 days of vacation and sabbatical option
• KiTa placement
• Individualized trainings for your professional and personal development
• Health and wellbeing offers (rebates on gym membership, mindfulness, massages)

Your life at DV:

• Hungry? We’ve got you covered: Whether you have a sweet tooth or want to eat healthier, we provide you with delicious snacks and meals, from cake time to office lunch on Fridays.
• Meetups (Start-up and Tech Talks) and initiatives like DV Pride, DV Women, and Social Impact
• Company events such as offsites, meetups, Kids Party, Summer, Pride and End-of-year party

BCG Digital Ventures is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

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