Senior Manager, Brand
StarHub LtdSingaporeUpdate time: January 3,2020
Job Description
Job Description

 

Responsibilities for this position will include but are not limited to:

 

-Support the VP, Brand and Marcomms with brand ownership and in providing the vision, mission, goals and strategies
-Translate brand strategies into brand plans, brand positioning and support SGM's go-to-market strategies
-Manage and enhance StarHub's brand/reputation
-Lead creative development and create motivating stimulus to engage target consumers
-Measure and report performance of all marketing activities against goals (ROI and KPIs)
-Be the brand advocate and influence key stakeholders, including marketing teams to 'live the brand' through their activities
-With the VP, Brand and Marcomms, align the company around the brand's direction, choices and tactics
-Ensure brand consistency and guide partners and internal team on the use of the brand
-Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key challenges
-Management of agency and media partners including performance management, budgeting and resources planning
-Develop and manage portfolio of brand and marketing partnerships

Qualifications

 

Degree in mass communications, marketing, or a closely related field

-At least 4-6 years' experience in a marketing communications and/or brand management role
-Proven track record of brand management
-Experience of both B2B and B2C brand building
-Strong understanding and application of digital marketing
-Experience in managing agency matters
-Ability to understand business unit objectives and communication goals in concert with corporate brand & identity in order to develop branding solutions that effectively meet business and brand goals.
-Demonstrated ability to synthesize business unit objectives & issues, consumer/competitive/industry insights, to develop brand strategy and messaging

 

*We regret that only shortlisted candidates will be notified.

 

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