YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Senior Manager Digital Marketing Advance Analytics, are to: 

• Provide the digital marketing strategy and execution teams with actionable insights to optimize the effectiveness and efficiency of digital marketing tactics and campaigns within digital media channels: email, search, banner/display, social;
• Deep dive analytics and statistical modeling for, precision audience targeting, paid search keyword and bidding optimization, banner/display ad optimization, social media audience targeting and optimization;
• Attribution modeling to optimize marketing spend across digital media channels;
• Work closely with the digital marketing team to design, execute, and analyze multivariate content/messaging tests using Statistical Design of Experiments to optimize marketing content/messaging;
• Translate analytics into actionable insights and recommendations;
• Work closely with the digital marketing team to understand strategy and tactics and ensure communication and activation of analytic driven insights to the team.

WHO YOU ARE

Your success will be driven by your demonstration of our LIFE values.  More specifically related to this position, Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Bachelor’s degree;
• At least 2 years of full-time work experience in digital marketing analytics and optimization;
• Experience and knowledge of Statistical regression models, Statistical Design of Experiments, and SQL;
• Expertise with a statistical analysis platform such as SAS, R, or Python;
• Experience measuring, mining, and generating insights from digital customer engagement data within digital channels: website, search, display, social, and email;
• Experience creating a single view of the customer across all digital customer engagement channels and impression history;
• An optimization mindset and experience in within channel digital media optimization: social, display, paid search keyword and bidding optimization, precision audience targeting models;
• Experience with multivariate content/messaging testing and optimization;
• Familiarity with digital analytics platforms such as Google Analytics;
• Client focus and responsiveness;
• Effective project management skills, as demonstrated by on-time delivery;
• Focus on results with a passion for keeping up with media and technology trends;
• Strong communication skills and the ability to synthesize recommendation and insights.

Preferred Qualifications:

• Master degree;
• Expertise in Machine Learning/AI methods/models;
• Experience in U.S. Pharmaceutical industry.

#LI-US