DUTIES & RESPONSIBILITES / 主 要 职 责

1. 以提升代表的HCP覆盖效率为目标，全面负责阿斯利康MCE (multi-channel engagement) 项目。

2. 深入了解业务实际需求，梳理HCP engagement渠道并设计MCE业务规则，基于实际数据不断迭代调优。

3. 与业务部门紧密合作，策划落实内部“go-to-market”模型，包括业务试点选型，内部培训，以及规模化。

4. 定义项目指标，并带领团队设定阶段性里程碑，全权为达成目标负责。

5. 管理Digital Marketing - MCE团队，负责团队目标，团队成长，KPI设定/考核。

JOB REQUIREMENTS & COMPETENCIES / 工作要求和胜任能力

1. 8年或以上工作经验，2年或以上大型医药企业从业经验。

2. 强商业逻辑与策略能力，track record of 理解复杂问题并成功寻得、落实解决方案。

3. 强公司内跨职能部门沟通、story-telling，以及大型商业项目管理能力。

4. 直接操盘MCE项目经验为加分项，医药企业一线市场营销或销售从业经验为加分项。

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.