Events & Promotions Senior Manager (Media) is responsible for all gaming communication channels & collaterals (on property, outdoor, printing, multimedia, digital & social media), casino directional signage, and festive property installations of City of Dreams, Studio City and Altira to drive casino visitation and revenue. Job duties includes but not limited to planning, budgeting, vendor sourcing, artwork and specification approvals, collaterals synopsis, internal memo, SMS & social media posts writing/proof reading & scheduling, and monitoring Responsible Gaming guideline. Ensure smooth execution all communication items and installations; well control on budgets and achieve business expectation and goals set by the management.

PRIMARY RESPONSIBILITIES:

• Assists Assistant Director, Events and Promotions, in managing all key business relationships internally and externally to ensure smooth implementation of all sorts of promotion activities approved by Management.
• Manage various marketing initiatives and projects to ensure communication channels are executed effectively and updated as planned not limited to new channels suggestion.
• Arrange and execute casino directional signage plan, media plan outlines, writing/proofreading, new communication channels suggestions and prepare budgets of all casino related items for Management approval.
• Source and liaise key external agencies to support media plan’s execution, ensure cost effectiveness and good relationships are established with key supportive agencies along with Melco internal Supply Chain
• Maintain effective communication with all internal creative, multimedia, digital marketing, sales and operation teams and develop excellent casino communication to all patrons
• Prepare & review monthly cost summary, actual expenses, SMS and Responsible Gaming reports
• Monitor launching, execution and post-analysis with all related teams for improvements
• Manage and analyse casino media market research and reports regularly to Assistant Director and to maintain a competitive strategic media plan throughout the year. Propose alternative and new plan whenever necessary for management consideration.
• Coordinate internally and externally to ensure supply, visual and promotional display for promotion events are well prepared, well maintained and delivery on time.
• Coordinate with internal departments for all installation technical, fire & safety and operation requirements
• Monthly site inspection of all properties to make sure all channels are up to date and well displayed
• Provide site inspection guidelines for the team to follow
• Perform other duties as required by Management.

Qualifications

Experience:

• 5 years or above in gaming marketing or experiences in branding / advertising field
• Displays a high commitment to improving marketing communication channels
• Motivates others to achieve business objectives and common goals
• Encourages people to work as a team
• Adopts and implements new approaches and practices to meet changing & ad hoc circumstances

Education:

• Degree Holder
• Appropriate Tertiary Qualifications

Skills / Competencies:

• Excellent interpersonal and management skills with strong customer service orientation
• Printing output basic technical knowledge
• Adobe software knowledge (ex: Photoshop, Illustrator)
• Microsoft Works
• Good to know basic film editing

Job

Sales & Marketing

Primary Location

Macau SAR-City of Dreams Macau

Organization

City Of Dreams Macau