Responsibilities

• Formulate brand strategy to shape Hong Kong’s position as the World’s Meeting Place. Develop annual business plan for the key markets and industry sectors to drive sustainable growth.
• Establish and strengthen strategic partnerships with targeted MICE stakeholders inclusive of international MICE industry organisations, local and international professional associations, corporations and event organisers, local and overseas MICE agents, etc.
• Direct the Business Development team at HO and WWO to effectively implement the business plan and drive MICE arrival growth. Formulate aggressive bidding strategy to win large-scale and strategic events and achieve excellent ROI.
• Lead the New Product Development team to identify, package and promote new MICE experiences, venues, attractions and events.
• Be one of the spokespersons in engaging the key stakeholders and media.
• Develop and implement effective MICE funding schemes for supporting travel trade to sustain their business growth and identify new sources of business.
• Develop annual budget, set performance targets, and effectively use allocated resources to achieve stretch goals and attain remarkable operation efficiency.

Requirements

• University degree holder with minimum 15 years of relevant working experience in marketing and business development, with at least 5 years in managerial position. Exposure in MICE and tourism related fields will definitely be an advantage.
• Experience in leading an effective team across different markets to achieve aggressive results in a fast-paced environment.
• Strong strategic thinking and analytical skills, with, proven track record in driving sustainable growth in global or regional commercial organisations.
• Demonstrated strategy development and problem solving ability with solid experience in providing critical business insights and recommendations.
• Excellent stakeholder management skills.
• Outstanding presentation and communication abilities, with fluency in English, Chinese and preferably Putonghua.

Interested parties please send resume with present and expected salary by by clicking 立即申請 or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong". Please quote the reference number in the application.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to recruitment.

Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and only for employment-related purpose.