Senior Manager/Manager, Marketing Planning & Promotion - Retail Banking Department
INDUSTRIAL AND COMMERCIAL BANK OF CHINA (ASIA) LIMITED / ICBCHong kongUpdate time: March 4,2020
Job Description
Responsibilities:
1. Manage events and community engagement activities
- Organize events and activities that can lead to retail branding promotions and community engagement
- Act as focal contact point with Caritas Hong Kong to fulfill the role of our Bank as Chairman of Caritas's Fund Raising Committee
- Prepare event rundown, deployment plan; develop speeches, briefing documents, fact sheets, press kits, event materials etc. and act as a facilitator / MC if needed
2. Develop partnership promotions
- Active sourcing of partners and identify sponsorship opportunities that can support synergized promotions
- Initiate promotions strategies and offers with partners that can achieve a win-win promotion
- Manage relationships with partners
3. PR marketing
- Organize PR events and activities to raise awareness of the Banks' retail products, technology and development, to increase the presence of the Banks' presence in HK media outlets
- Create attractive content including press release, interviews Q&As, online content,
- Develop PR angles, provide key messages, pitch stories and fulfill media requests
- Provide internal communications support
Requirements:
- University graduate; preferably degree in Journalism, Public Relations, Business Administration, Communications, Marketing or Language Studies
- Minimum 3 years of working experience in retail bank marketing with experience in digital marketing, editorial on web and social media is preferable
- Prior experience for organization of corporate or CSR events for branding promotion, digital marketing is a plus
- Good knowledge of retail banking products and services
- Excellent command in spoken and written English and Chinese, including Putonghua (Writing test is required)
- Good leadership and communications skills and able to manage stakeholders
- Good project management and presentation skills
- Mature, independent, business-oriented, able to work under pressure
- Proficient in Word, Excel, PowerPoint and Chinese typing
Interested parties, please click "Apply Now" for application.
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