Senior Manager - Marketing Operations
HR departmentColorado, CO, US 80027 (Primary)San Jose, US 95131Update time: January 1,1
Job Description

Who are we?

SDL is a leading global provider of products and services that enable the creation, localization, management and delivery of content. Our customers include 90 of the world’s top 100 brands that depend on us for transformative solutions that further human understanding. We are a British public company with a proud history of innovation over 25 years, including 91 patents and more than 4,400 employees working in 57 offices in 39 countries.

What is this role?

SDL is currently on a mission to transform its marketing operations function. As the leader of the marketing operations team, you will be responsible for the processes and systems that drive the effectiveness of our global marketing organization - and you will have the resources to get the job done.

You are someone who knows how to lead and grow others and think strategically while also working hands-on to ensure priorities are delivered. Your work will directly impact the company’s bottom line as you seek out efficiencies, introduce innovations, and champion change. 

This role reports to the VP of Portfolio Marketing and can be based in either of SDL’s San Jose, California or Superior, Colorado offices.

Key Responsibilities

  • Lead the marketing operations function, including hiring and coaching the team and having ultimate accountability for MOPS performance.

  • Serve as the global administrator of SDL’s MarTech stack, including Marketo, leading a team of other Marketo professionals and working with our agency partner to ensure best-in-class architecture and scalability.

  • Ensure the continuous improvement of processes across the marketing operations function.

  • Own the definition of marketing’s core metrics and the delivery of marketing analytics. Lead the charge to clean our data and implement governance policies to keep it pristine.

  • Work cross-functionally with Sales Operations, IT, Analytics, and other departments to drive change and deliver on business priorities.

  • Manage the relationship with marketing software vendors and agencies.

  • Own the marketing team’s budgetary process, including the process of cost-tracking to feed closed-loop ROI reporting.

Ideal Candidate’s Skills and Experience

You are an advanced-level Marketo user who is also interested in process optimization, data-driven marketing, and providing leadership and coaching to others.

  • Bachelor’s degree

  • 4+ years of Marketo experience with Marketo Certified Expert designation

  • 6-10 years business and marketing experience

  • Strong project management and change management capabilities

  • Previous experience in a management role

  • Familiarity with Salesforce Sales Cloud platform

  • Familiarity with business intelligence and marketing attribution

  • Ability to navigate culture and politics across multiple functions

  • Ability to translate business objectives to technical requirements

  • Strong communication skills and ability to adapt to audience needs

Benefits:

  • Ahhmazing benefits. (Seriously.)

  • Infinite training, professional development and personal growth opportunities.

  • The rare opportunity to impact how organizations communicate globally. There’s a reason we work with 90 of the top 100 brands.

  • Smart, engaged co-workers, a culture of innovation and opportunity.

  • Casual dress, flexible work schedule / environment.

SDL is an Equal Opportunity / Affirmative Action Employer.  Qualified applicants will be evaluated for employment without regard to race, color, religion, sex, national orin, veteran, and disability status.  For more information about EEO/AAP legislation please visit

http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

Should you require assistance in completing your application, please contact usrecruitment@sdl.com for accommodation.

 

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