Senior Manager, Search Marketing

We’re passionate about constant innovation and forward-thinking strategies as we look to increase market share and maximize online performance.  As part of our team, you will work to execute an effective acquisition strategy using paid and earned search channels. You will be responsible for managing and optimizing paid search campaigns, metasearch & SEO performance for hotels & resorts in the region. 

This role will be reporting to the Director, E-Commerce Strategy & Performance for North & Central America and the Global Director of Search based in Paris, France.

What is in it for you:

• Employee Discount Travel Program
• Employee Assistance Program (EAP)
• Extended healthcare plan coverage
• Opportunity to develop your talent and grow within the Company and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

• Maximize the performance of paid search, metasearch and SEO channels in the region 
• Work with partner agencies to identify business opportunities and develop the overarching search & acquisiton marketing strategy for the region
• Implement local and regional search tactics,optimize campaign revenues, keyword performance and bid costs
• Identify new trends, products and tools. Analyze and present opportunities to test new initiatives
• Work closely with key stakeholders Globally and in the Region to identify business needs and enhance search visibility 
• Management of each channel planning, forecasting and reconciliation 
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out any key areas of importance in accordance with company goals
• Adapt global solutions & action plans to meet local needs
• Monitor and implement synergies between SEA & SEO
• Conduct regular website SEO analysis and technical optimizations to improve performance and organic search presence 
• Leverage global SEO tools, optimize Google Business listings , products and tools to test for the HUB
• Consolidation and management of local budget sources & fees, monitoring overall investments to ensure budgets arerespected
• Present campaign results, implement relevant reporting tools and provide guidance to individual hotels on best practices

Your experience and skills include:

• Extensive experience in PPC campaign management, Google Adwords, analysis and reporting
• Experience in planning and delivering large budgets from long to short term
• Familiarity with bid management tools such as Kenshoo/Skai
• Practical knowledge of tracking systems and technologies, applying best practice to ensure consistent and accurate reporting
• Excellent knowledge and understanding of SEM/SEO, digital sales funnels, and conversion optimization
• Experience in metasearch and affiliation platforms preferred
• Strong technical aptitude. High level of experience in data analysis techniques and advanced Excel 
• Enthusiastic and self-motivated, with the ability to work with multiple stakeholders and lead projects proactively 
• Meticulous attention to detail, with an overall passion for continual improvement 
• Innovative and creative, with a logical and methodical approach to problem solving

Your team and working environment:

• Based at the North & Central America Regional Office in Toronto, Ontario, this position is part of the NCA Regional eCommerce & Digital team

Note: Must already be legally entitled to work in Canada to be considered for the position

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS