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POSITION SUMMARY:

This role is mainly responsible for Alibaba channel sales/EBIT that accounts for 70% of total PVH e-Commerce business (both CK and TH).

This role will be responsible for defining and leading our e-Commerce strategy and execution. We’re looking for someone who are expert in online channels including marketplace and Own Online Channels. He or she should perform well in a fast-paced, rapidly changing environment with proven project management skills. He/she must be goal oriented with attention on details, passionate about growth and show leadership influence.

We are a dynamic workplace that encourages entrepreneurial spirit whilst maintaining a collaborative and friendly company culture. Our ideal colleague is someone who loves what we do, and who comes to work to constantly improve and evolve.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

• Build sales plan and deliver the sales/EBIT targets
• Deliver e-Commerce KPIs including but not limited to traffic, conversion and ATV
• Oversee store operation to ensure we provide customer friendly journey during campaigns and in daily operations
• Manage campaigns end to end to ensure we deliver sales target and provide excellent customer experience
• Manage online traffic (free and paid) to deliver business targets including but not limited to ROI, New Customer recruitment, repeat purchase rate, etc.
• Develop strategic co-operation with online marketplaces to maximize sales opportunities
• Key contact person with Platforms, drive better communication and in-depth cooperation with Platforms
• Collaborate with Merchandising team to develop online product strategy to grow the e-Commerce business robustly
• Work closely and influence Marketing team to make sure we have the right e-Commerce Marketing Calendar that support growth of e-Commerce traffic/sales
• Business analysis and reporting
• Discover market trends and new opportunities and leading change for better
• Coach team members and influence key stakeholders to be agile and do right things for e-Commerce business

INTERNAL & EXTERNAL CONTACTS:

Internal: merchandise team, marketing team, retail team, IT, finance, logistic team

SUPERVISORY RESPONSIBILITIES:

Direct: 1 Store Manager CK, 1 Store Manager TH

In-Direct: Baozun Brand Manager, Baozun Operation Team

KEY COMPETENCIES

• Self-driven, result-oriented, attention to details and quality
• Strong analytical skills and ability to digest multiple variables while making timely decisions
• Creative problem solving with effective tactics
• Project management capabilities
• Leadership influence
• Ability to work under pressure, meet deadlines and handle multiple projects simultaneously

QUALIFICATIONS & EXPERIENCE:

Experience:

• Minimum 8 years’ experience with e-Commerce, background from International Retail, Fashion or Lifestyle Brand preferable
• Experience in managing e-Commerce business with all rounded knowledge such as platform knowhow, merchandising, promotion, customer experience, etc.
• Strong project management and negotiation skills
• Up-to-date knowledge of e-Commerce trends and best practices
• Experience in Omni channel is an advantage

Skills:

• Proficiency in Microsoft Office Excel and PowerPoint
• Excellent command in both written and spoken English and Chinese

Education: Bachelor degree