JOB OBJECTIVES

Develop and implement go-to-market marketing & communication plan for international B2B clients based on market intelligence, and utilizing multiple marketing tactics with particular focus on digital and online marketing. The key marcom objective is to create brand awareness, and build demand for products and services of the clients.

Build and maintain relationships with and achieve clients’ business objectives in accordance to budget.

RESPONSIBILITIES

Client Servicing

• Responsible for working with international B2B clients to develop marketing and communications plan and budget with the objectives of building brand awareness, defining market positioning and value proposition, driving sales of products like membership, publication, certification, training courses, conferences, advertising etc.
• Develop and maintain excellent client relationship to help international clients understand local differences.

• Review and develop workflow processes to harmonize and provide customer oriented and efficient services to clients.

• Advise client on emerging market insights/trends and provide prompt feedback to clients’ needs and provide reports both verbally and in written format to clients.

  
  

  MarCom Implementaton

• Conduct market research to identify market intelligence e.g. develop customer feedback surveys (phone/online/F2F) to support creation of value positioning and messaging; to support program enhancements and to assess prospects’ needs etc. for development of marketing and communications plan and budget
• Implement marketing and communications plan and budget that has been proposed, and approved by client that will likely include:
• Develop and maintain communications platform to enhance communication with stakeholders e.g. website, electronic mails, wechat, HTML5 brochure, Microsite, etc.
• Collaborate with sales/account team to develop sales kits etc.
• Define and monitor performance indicators to guide/refine implementation with regular progress reporting to business and marketing teams.
  

• Source and liaise with vendors to support services like design, website programming etc.

• Develop persuasive and focused marketing messages/copy for marketing materials e.g. website, flyers, edms, social media etc.

• Disseminate marketing messages/copy via various channels according to timeline and frequency.

• Track analytical results of each marketing activity to evaluate effectiveness of each marketing too and channel.

• Conduct online and phone research to build prospects database and/or to gather survey findings

• Call and/or visit prospects

• Develop and build media partnerships/channels to access media barter and positive PR.

• Utilize practical use of financial and project management templates to manage clients’ marketing budgets and schedules on a day-to-day basis and ensure adherence to budget guidelines and timeline objectives, and meet clients’ objectives.

  
  

  Event Implementation

• Hand-on management of event projects, including planning, budgeting, client communication, reporting, etc.

• Manage event venue and handle conference production

JOB REQUIREMENTS

• You should have at least 3-4years working experience and at least 1-2 years of B2B marketing and communications experience

• Proven track records in driving product sales e.g. publication, training courses, conferences etc. in China.

• Experienced in managing vendors

• Ability to work independently, and in a multi-function, multi-client team setting

• Detail-oriented with good organization skills

• Well conversant in both written and oral Mandarin and English

• Equipped with result-oriented and people-oriented skills

• Chinese nationals preferred

• Experience working in non-profit organizations / consulting environment is preferred.

• Submit bilingual resume

上班地址：朝外大街3号铂宫B座1203