Informa is leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high-quality, peer-reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

You will work in a caring team which emphasizes on releasing the potential of each member. This role is responsible for executing the full life cycle of online marketing campaigns in China, especially through SEO and SEM. The (Senior) Marketing Communications Executive will work with the Senior Communications Manager to deliver on an SEO/SEM strategy that supports business growth, by attracting potential customers and engaging existing ones.

Please submit your application before advert. closing date of Aug. 26th 2022

Applications are shortlisted on a rolling basis and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

What you’ll be doing:

Your job responsibilities include but are not limited to the following:

• Manage T&F China website to increase overall website traffic
• Investigate and identify the right mix of SEO/SEM tactics on both content and channels
• Execute search engine marketing plan in channels, including but not limited to Baidu, Zhihu, Sogo and other paid channels with marketing budget planning
• Implement marketing campaigns to engage researchers through online tactics (website, social media, email, etc.) and drive business growth
• Monitor performance of marketing activities and recommend optimization measures
• Be adept in data analytics and use the data to inform action plans
• Manage and work with vendors on SEO/SEM-related projects
• Collaborate with internal stakeholders (Marketing, Editorial, Product, and Sales teams) to share the latest digital marketing development, views and best practice across all regions
• Support Marketing Manager in defining SEO/SEM strategy and marketing plans
• Contribute to departmental objectives as required

What we’re looking for:

• SEM knowledge and experience is a must; SEO and content related experience would be a big plus
• Proven experience in at least one of the search engine marketing channels: Baidu, Google or any other channels
• Excellent skills in marketing copywriting
• Strong interpersonal communication skills in multi-cultural environment
• Good command of written and spoken English
• Team player and relationship building abilities
• Demonstrated initiatives in continuous learning by identifying and developing skill gaps
• Degree level or equivalent professional qualification preferred

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in Beijing, China
• This role is open to candidates in all areas across Beijing. Taylor & Francis has multiple options for how employees can work based on their role – be that in the Office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.