Senior Marketing Executive (Contract) (With Contract-end Gratuity)
PrimeCredit 安信信貸有限公司WanchaiUpdate time: October 22,2020
Job Description

Responsibilities

  • Assist in developing marketing and advertising campaigns for personal loan
  • Liaise with creative, media, social media, online & PR agencies and direct deal vendors for developing advertising and creative executions
  • Monitor campaign schedule with creative agency/media agency to ensure timely roll-out of marketing campaigns in quality and accuracy
  • Handle and manage the creative and artwork development of marketing collaterals for marketing and advertising campaigns to ensure consistency of campaign message across multi-platforms
  • Manage Consumer Engagement and Activations in social media including FB, WeChat and YouTube and especially driving O2O
  • Conduct E2E Conversion Tracking and Insight-driven Data Analysis
  • Work with media and social media agencies on media analysis and with Business Intelligent Team on performance analysis to improve efficiency
  • Monitor and evaluate the effectiveness of marketing campaigns and channels
  • Own media updates and SEO/ASO friendly for website and app

 

Requirements

  • University Degree holder in Marketing, Business Administration, Advertising or related disciplines
  • 2-3 years of solid experience in the marketing communication fields with exposure in advertising, experience in finance industry is preferable
  • Online know-how is preferable
  • Excellent communication, interpersonal and analytical skills
  • Details-oriented, organized and self-motivated with good market sense
  • Able to work under pressure to meet deadline
  • Proficient in MS Office Applications, including Excel, PowerPoint and Chinese word processing
  • Proficient in both spoken and written English and Chinese

 

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