Senior Marketing Executive (Contract) (With Contract-end Gratuity)
PrimeCredit 安信信貸有限公司WanchaiUpdate time: October 22,2020
Job Description
Responsibilities
- Assist in developing marketing and advertising campaigns for personal loan
- Liaise with creative, media, social media, online & PR agencies and direct deal vendors for developing advertising and creative executions
- Monitor campaign schedule with creative agency/media agency to ensure timely roll-out of marketing campaigns in quality and accuracy
- Handle and manage the creative and artwork development of marketing collaterals for marketing and advertising campaigns to ensure consistency of campaign message across multi-platforms
- Manage Consumer Engagement and Activations in social media including FB, WeChat and YouTube and especially driving O2O
- Conduct E2E Conversion Tracking and Insight-driven Data Analysis
- Work with media and social media agencies on media analysis and with Business Intelligent Team on performance analysis to improve efficiency
- Monitor and evaluate the effectiveness of marketing campaigns and channels
- Own media updates and SEO/ASO friendly for website and app
Requirements
- University Degree holder in Marketing, Business Administration, Advertising or related disciplines
- 2-3 years of solid experience in the marketing communication fields with exposure in advertising, experience in finance industry is preferable
- Online know-how is preferable
- Excellent communication, interpersonal and analytical skills
- Details-oriented, organized and self-motivated with good market sense
- Able to work under pressure to meet deadline
- Proficient in MS Office Applications, including Excel, PowerPoint and Chinese word processing
- Proficient in both spoken and written English and Chinese
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