Summary:

The responsibility of Marketing Executive / Senior Marketing Executive is to assist the Product Manager to initiate 360 degree new product launch and to drive business performance and brand building goals thru product launch / re-promote campaign. To implement effective trade & promotion calendar for HK & Macau to achieve specific revenue, profitability and market share.

Key Duties & Responsibilities:

Product Management

• Be project leader, to lead and to initiate 360 marketing plan, with retail-relevant "striking ideas" of assigned new product launch or marketing campaign
• To handle new launch forecast of assigned category and follow through by working closely with supply and demand planning team
• To prepare product analysis report and new launch sales tracking report with insight and suggestions
• To know well about competitor activities and approaches in the cosmetic industry
• To be responsible for the market research to know well the consumer needs and brand opportunities in the market with the actions to be initiated accordingly

Trade Marketing Planning Execution

• To initiate and conduct traffic driven tactics including but not limited to door animations, strategic retailer promotions, roadshow and special corporate offers
• To provide timely performance tracking report and evaluation on campaign result and effectiveness with reasonable ROI
• To maintain good relationship with trade partners in order to negotiate for retailer resources and to maximize the brand exposure in highly competitive retail environment
• To master promotion plan, as well as promotion material forecast, by proposing retail relevant promotion mechanics and developing local promotion material with the theme of launch
• To capture and to consolidate the latest market competition information through regular store visit, meetings with retail team and consumer surveys

Others

• To assist & support the Senior Marketing Manager and Product Manager in other areas if required

SAVOIRS:

• At least 2-year relevant experience for Marketing Executive / 4-year relevant experience for Senior Marketing Executive
• Degree holder, preferably in Business Administration / Marketing / Journalism
• Good spoken and written English and Chinese
• Experience in in-house consumer brand, retail or beauty industry is preferred
• Proficient in MS Office applications especially Excel and Power Point

VOIR-FAIRE:

• Be creative and consumer centric
• Good analytical skills and sensitive to figures
• Capacity of planning and logical thinking
• Good communication skills
• Well-organized and with good time management
• Multi-tasking ability

SAVOIR-ETRE:

• Independent
• Humble and good team player
• Enthusiastic and dynamic
• Flexible, presentable
• Proactive and willing to learn
• Can-do spirit
• Result-driven