Accountabilities:

• Develop strategy to capture and effectively utilize data in Derive marketing strategies in all market segments to maximizing profitability
• Review cost and budget for each marketing strategies by analysis and appropriate projection, ensure an effective cost control on each program
• Plan and oversee the implementation of promotion strategies
• Identifies potential social media and enhance customer digital experience via various platforms.
• Experienced in customer insight tracking tools and provide recommendation on how to leverage to maximize ROI
• Define digital marketing strategy on customer/membership acquisition & retention via the social media, digital marketing tools available in the market (i.e. SEM & SEO, eDM) and re-targeting tools
• Develop project timeline with agencies and internal stakeholder, ensures timely implementation
• Monitor program performance and make adjustment to achieve target result wherever appropriate

Professional should:

• Bachelor degree or above
• At least 10 years relevant experience specializing in digital marketing and consumer insight strategy development
• Retail operations / Catering / FMCG experience preferred
• Proven ability in stakeholder management from both technical & business perspectives
• Strong sense of business analysis and acumen
• Innovative and open minded
• Fluent written and spoken Chinese and English
• Immediate Available is highly preferred