Senior Marketing Manager
AbbVieWarsawUpdate time: October 21,2021
Job Description
About Allergan Aesthetics At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit www.AllerganAesthetics.com. Job SUMMARY: This position leads the development and execution of marketing strategies for the AA portfolio in Poland to HCP customers and, where appropriate to the end consumer. Allergan’s aesthetic portfolio includes market leading botulinum toxin (Botox), a range of premium facial fillers, as well as a pipeline of further innovative aesthetic products. The portfolio includes prescription only medicines, as well as medical devices. Associate Marketing Director drives these different product lines, envisioning and executing marketing programs to support brand, customer and consumer awareness and needs, whilst abiding by the relevant codes of conduct. Senior Marketing Manager leads a team of marketers and a cross functional matrix team to drive strategy, operational excellence, and brand success. Role takes a place on the AA Poland Leadership team. Senior Marketing Manager have a very active role liaising with International Strategic Marketing to align on global plans and activities as well as driving innovation and improvement in Allergan’s digital and consumer marketing / social media capability. The candidate needs strong leadership and communication skills, and have significant aesthetics, consumer beauty or healthcare marketing experience. This is a highly rewarding role for somebody to lead key brands and help shape the future of Allergan Aesthetic division. Key partner for the role is Associate Sales Director - these two leaders are core team in driving executional excellence as well as strategic development of AA Poland. KEY DUTIES AND RESPONSIBILITIES: Financials Routinely utilize market data to appraise brand performance and take action as appropriate Manage promotional budget to ensure that activities are conducted as per the brand plan Development of Brand strategy and tactical deployment Lead the development of robust strategic plan for brands within AA portfolio Lead the development of annual cross functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic plan Ensure best in class AMI activities, and continuously work on improving quality, efficacy and efficiency of AMI programs.Act as a key strategic partner for AMI trainers Create campaign assets for roll out to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides). Develop digital marketing programs for portfolio (in line with GDPR and HCP compliance frameworks) Develop consumer campaigns for relevant parts of portfolio Manage creative and medical communication agencies Prepare and launch new products and categories Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams. Inspire and lead a team Lead, manage and develop the Marketing team to optimize their contribution to the business, enhance their work experience and develop their skills Work with direct reports to create individual development plans and follow up through regular meetings. Develop a team culture aligned to Allergan’s values Lead cross functional marketing and brand meetings Qualifications job QUALIFICATIONS: Batchelor’s degree with 5+ years consumer healthcare or beauty industry marketing experience Product launch experience at a Country or International level Experience of strategic brand planning through to local execution Experience of hiring and managing external agencies (creative/med comms) Digital and consumer experience preferred Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career Experience in people leadership/People management / team leadership Behaviors/Skills: Effective Communication Approach - Collaborates with others on work tasks and presents information to others. Receptivity to Feedback – Welcomes and acts on feedback, displays humility, and accepts constructive criticism. Navigating Ambiguity – Positively and proactively reacts to and manages ambiguous or unclear situations. Learning Orientation – Is curious. Seeks out new ways to do things and new approaches to issues. Acting as an Owner – using resources and making decisions in the best interest of the company Demonstrated leadership and excellent influencing skills, strong cross functional wow Very strong planning and project management skills Creativity Ability to work well in a team environment, multi-functional, multi-stakeholder collaboration Ability to multi-task and to get things done Flexible and adaptable approach Travel Yes, 20 % of the Time Job Type Experienced Schedule Full-time Job Level Code IC About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

Get email alerts for the latest"Senior Marketing Manager jobs in Warsaw"