At AIA, our promise is to help people live Healthier, Longer, Better Lives by encouraging them to make positive lifestyle changes one step at a time. Our firm belief is that by following our Operating Philosophy of doing the right thing, in the right way with the right people, the results will come. AIA Insurance for Life, Health and Wellbeing.
About the role
The purpose of this role is to identify, create, lead and deliver market-leading Adviser and Partner Marketing strategies and tactics to lead and deepen our relationships with existing channels. Fixed Term 10 Month Contract
Lead the strategy and execution of fully integrated B2B and B2C Partner Marketing activities to support growth of existing and new Partners.
Manage projects (people, time, budget) to execute marketing strategy.
Manage and collaborate with senior distribution, product and Australian stakeholders to develop market leading Partner strategy and tactical plans for risk and health products
Leverage existing Marketing Lead Gen, Digital and CRM tools and programs, plus create new marketing automation platforms, to create deeper customer relationships and delivery efficiencies.
Manage all aspects of relationships with relevant third party vendors and partners
About you
Relevant Tertiary qualification
Senior experience in similar Service industry roles
Large project and campaign delivery experience
Strong understanding of the marketing environment in New Zealand, in the Partner Marketing space
A clear understanding of the role data and insights play in marketing.
Demonstrable experience of leading successful Partner marketing initiatives at a senior level in large and complex organisations
Excellent negotiation and influencing skills, with the ability to collaborate to find solutions that meet business needs.
Significant B2B and B2C marketing experience in ATL, BTL and Digital channels
Strong understanding of specialist marketing functions particularly CRM and Marketing Automation best practices
Ability to lead cross-functional teams
Why choose AIA
At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.
We invest in training and development to build on your current skills
Career development through internal mobility opportunities
Work for a business helping make positive health and wellbeing changes to the lives of New Zealanders
Access additional leave days to recharge and refresh yourself
Enjoy wonderful Health and Wellbeing initiatives that support you
Work with supportive and inclusive managers
Flexible working arrangements
Our vacancy close dates may be subject to change, so don't delay and make sure you apply as soon as possible.
Recruitment Agencies: Our Talent team does not require any recruitment agency support.
Interested Candidates: Apply using the ‘Apply’ button. No emailed applications accepted. For general enquiries only, contact:
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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