Top Brand in street-fashion industry

• Develop strategic plans for branding and marketing communications function
• Understand market trends, consumer needs and competitive landscape, draw insights and propose business actions
• Be responsible for marketing strategic planning, development and coordination of all merchandising and brand communications programs to promote the sale of company products and further the brand's sales objectives and maximize business growth in a timely and cost effective manner
• Build and lead the marketing team to develop all marketing materials, including TVC, Print Ads, Outdoor Advertising and Social Media
• Monitor online and offline sales platforms and channels. Pro-actively anticipate and react to ever-changing trends for new brand and marketing opportunities to drive both revenue growth and profitability
• Liaise with advertising agencies, media agencies, premium agencies and other partners to analyze CRM
• Supervise the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
• Build strong media relations to pitch for interviews and identify speaking opportunities for senior executives
• Help with website development and savvy on digital marketing and social media strategy and planning
• Leverage brand image and enhance awareness; ensure brand guidelines are met through all channels of advertising and tactical promotions
• Conduct regular analysis of key areas for business growth and expansion outside of core business operations
• Work closely with cross-functional teams to drive sales, maximize business opportunities and promote brand awareness
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• Minimum of twelve years of brand management experience with proven track record in driving business performance
• Complete grasp of brand building and product marketing
• Familiar with fashion and sports retail market trend and current leading chain stores' operation, wholesale and retailers
• Enthusiastic, passionate, independent, energetic, creative and able to work under pressure
• The ability to multitask, adapting to an extremely fast-paced environment
• Creative with entrepreneurial mindset, able to establish effective working relationship with different stakeholders
• Strong balance between quantitative and qualitative management skills
• Strong leadership skills with the proven ability to recruit, retain, motivate and develop a team
• Managing multiple stakeholders to produce an outcome with the agreed deadline
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As a key contributor to the success of the Company's business, the successful candidate will receive an attractive and performance driven salary and other benefits.