Senior Marketing Manager, OEM
LenovoMorrisville, north carolina, united statesUpdate time: May 7,2021
Job Description
Position Description:
At Lenovo, we are dedicated to transforming our customers’ experience with
technology. We are redefining what’s possible today and for the next
generation through unparalleled products and tech solutions. Lenovo OEM
solutions group works across numerous verticals with some of the world’s
largest brands around the globe, helping them bring their own products and
solutions to market, built on a solid foundation of Lenovo technology.
Today we are seeking a seasoned Senior Marketing Manager to define Lenovo OEM
marketing strategy and execute marketing plans to increase awareness and
consideration for Lenovo’s OEM products and services portfolio.
• You will work with cross-organizational teams, including WW OEM Business
Unit, Product Marketing, GEO Marketing, Web, Global Sales, and OEM business
partners, to drive the development and execution of the marketing plan. The
Senior Marketing Manager will also be responsible for presenting the Lenovo
OEM solution story to a wide array of audiences internally and externally.
What you'll do
• Develop the OEM cross segment and cross brand marketing strategy to support
the Global business model
• Manage a BMS and collaboration strategy with the Global OEM Marketing
leadership team.
• Liaise with PC & Smart Devices marketing peers to build co-marketing
initiatives and campaigns.
• Build effective relationships with WW and Geo Product Management, Marketing,
Business Intelligence, and OEM Partners to establish marketing priorities.
• Deliver targeted messaging and collateral to reach OEM Line of Business
decision makers/ influencers.
• Develop and manage the quarterly alliance budget, expanding joint funding
opportunities with Lenovo key partners and OEM Partners
• Work with the events manager to coordinate Global OEM events i.e., CES,
RSNA, ISE, IOTWorld etc.)
• Establish metrics to track opportunities, 360 feedback, and maximize the
return from trade show events.
• Work intimately with GEO Marketing teams, communicating asset timelines, and
design wins, segment updates and program offers
• Build and track usage model across all assets to gauge the effectiveness and
report overall program ROI
• Present quarterly to sales and marketing leadership on progress and outcomes
• Challenge the status quo. Introduce new, creative approaches to
differentiate Lenovo the OEM Value proposition
#### Position Requirements:
• Bachelor’s degree in marketing, business or related field (Computer Science,
Engineering or Marketing preferred)
• 5-7 years experience and proven track record in executing successful B2B
marketing programs, OEM preferred.
• Strong copywriting skills with the ability to communicate technologies as
customer value
• Strong technical acumen, with a history of taking complicated solutions and
building simple, impact marketing assets and programs.
• Self-Starter with a strong work ethic and ability to quickly grasp technical
concepts
• Strong attention to detail and results-oriented
• Strong leadership, teamwork, and interpersonal skills and the ability to
deal with both internal and external customers.
• Candidates must have strong critical-thinking and problem-solving skills
• Excellent organizational and project management skills with the ability to
operate on a wide range of topics and projects at one time.
Preferred:
• MBA Degree
• 7+ years of Product Marketing or Marketing Management experience in IT
related industry
• Deep understanding of OEM market, customers, processes, and programs.
• Understanding of common relationship sales motions and sales cycles highly
preferred
• The ideal candidate would be a resourceful, self-motivated individual
willing to be flexible and adapt to changing requirements when needed
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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