Senior Marketing Manager (Ref: MAG-39)
SCMP Hearst Publications LtdWong chuk hangUpdate time: November 4,2019
Job Description
Purpose of the Position:
- Generate ideas on marketing programs and implement them for assigned brand(s) and work closely with the rest of the marketing team in implementing marketing activities
- Monitor and analyze customer/user/market trends and data and constantly review and improve on efficiency and effectiveness
- Control assigned budgets on projects that lead to reaching KPIs
Job Responsibilities:
- Plan and execute marketing activities with minimal supervision and contribute to reaching Marketing KPIs
- Monitor performance of marketing projects and to achieve set efficiency and effectiveness
- Innovate and create new ideas in marketing programs
- Work closely with Sales team on executing Sales/Marketing Sponsorship Projects
- Work closely and collaborate within the department and with other departments (Sales, Editorial, Creative, Digital & AS)
Job Requirements:
- Bachelor degree in Marketing, Business Administration or related disciplines with minimum of 8 years of experience in marketing, media or advertising field circulation marketing
- Knowledge on google analytics with social media / digital planning or buying experience will be an advantage
- Knowledge of media, social media, fashion, beauty, and understanding of other luxurious and lifestyle industries a plus
- Knowledge in circulation marketing and event management
- Experience on managing KOL / artiste relationship is a plus
- Strong analytical skills especially on measuring marketing effectiveness
- Strong organization and problem-solving abilities
- A good team-player with good organizational skills and data analytics skills
- A good communicator, master both English and Chinese languages
- Candidates with less experience will be considered as Marketing Manager
- Work Location will be in Wong Chuk Hang Office - South Island Place
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