Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

Taylor & Francis is looking for a Senior Marketing Manager to join our thriving China marketing team, based in Beijing. You’ll inspire your marketing team to deliver memorable messaging through a range of online and offline channels, ultimately aiming to drive high-value researchers towards engagement with the content we publish, and submission of research papers and manuscripts to our journals and books. 

What you’ll be doing:

• Take a data-driven approach to distill insights of China academic research marketplace and shape strategy, researcher segmentation and marketing tactics. Position Taylor & Francis as a key opinion leader within the Chinese research environment
• Deliver targeted marketing campaigns aiming at accelerating revenue growth for our Open Access business
• Devise and implement a plan to engage researchers mainly via online tactics (website, WeChat, email, etc.) and via offline activities whenever conditions allow (conferences, workshops and other external events)
• Build effective long-term & strategic relationships both internally (editorial, sales, product development, etc.) and externally (e.g. researchers, scholarly societies, research funders, etc.)
• Monitor performance against agreed KPIs, marketing spends, and ultimately ensure revenue targets are achieved with satisfactory ROI
• Lead the Researcher Engagement Marketing team, with a sharp focus on achieving outcomes; foster a culture of high-level performance, motivation, quality, efficiency and innovation in the team, encourage new ideas and constructive feedback
• Collaborate with the global internal stakeholders (global marketing, editorial, product, sales teams) to share latest market development, views and best practice across all regions.

What we're looking for: 
You’ll have a proven track record in a similar marketing role. In addition, you will have:

• Experience in academic research and/or publishing will be a big plus
• Demonstrable customer and commercial awareness – including the competitive environment, potential partner organisations and market trends
• Proven track record of goal-achievement in a marketing role
• Successful experience in managing a product portfolio or customer channel
• Excellent interpersonal communication skills
• Good command of written and speaking English
• Degree level or equivalent professional qualification
• Strong interpersonal communication skills in multi-cultural environment
• Commercial and customer focus
• Ability of data analytics, proficient in Microsoft Excel, capable of turning data into actionable insights
• Excellent project management skills; meets deadlines
• Team player and relationship building abilities
• Delegates effectively

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in the Beijing, China
• This role is based at Beijing, China

We would like to thank all applicants in advance and regret that only shortlisted candidates will be notified.