Key Achievements Expected:

Strategy & Communication Plan

• Manages the development, production and implementation of a strategic communication plan.

• Directs internal or external partners as required to ensure effective and efficient translation of communication strategies into activation plans.

• Benchmarks strategy and communication plan with other organizations seen as best in class.

• Executes actions plans for corporate and brand communication.

• Uses the performance measurements to establish a diagnostic.

PR Communication Strategy, Brand Content Production and Dissemination

• Applies knowledge to develop a creative brief.

• Initiates and manages discussions with sponsors and agencies.

• Develops communications specifications/contents for larger, more complex assignments, e.g., a national program.

• Consults with PR agencies or staff to arrange campaigns in all types of media.

• Optimizes the media plan during its implementation.

• Evaluates PR agency.

• Identifies key opportunities to create new content and functionality on site while improving existing website content and functionality to grow conversion rates and create a better user experience.

• Manages the brand content creative development process in partnership with creative team to ensure creative is consistently optimized and consistent with brand objectives.

• Manages relationship with external editorial, writers or consultants to ensure that they are consistent with the brand content strategy and style guidelines.

• Creates processes to ensure that content schedules and budget commitments are met.

• Works closely with the technical team (internal and external) to ensure that new site development aligns with content management needs and roadmaps.

• Enriches a proposed Owned/Shared/Earned/Paid (OSEP) plan

• Keeps up-to-date on trends and developments in design, materials, techniques and technology.

• Consolidates the performance campaign reviews and validates them as part of the media audit.

• Analyzes content data and delivers reports and summaries to understand effectiveness of each content stream.

Brand Strategy and Reputation Management

• Uses primary tools such as brand architecture and positioning sheets and mappings, including to compare with competitors.

• Ensures the consistency of the different brands' positioning within the Group's communication actions.

• Implements through his/her internal partners the Group Brand management standards in terms of editorial, visual and sound identities.

• Demonstrates understanding of brand performance and communication efficiency monitoring, including those of competitors.

Media relations

• Determines the best way to communicate information to the media, develops and implements a plan.

• Develops communication messages and identifies the most appropriate media to deliver messages to reach defined audiences and achieve communication objectives.

• Guides spokespersons in effective communication with the media.

• Initiates relationships with key individuals and groups in the media targeted at the enhancement of the company’s image and reputation.

• Identifies key local, regional and national media contacts, their role and influence, as well as those of professional trades.

• Recognizes and reports issues and situations that might have an adverse impact on the company’s image and reputation.

• Monitors and analyzes communication and assesses implications on the company’s reputation.

Crisis Communication

• Employs crisis principles to classify potential or current crises under supervision.

• Leverages crisis communication tools to manage crises of varying complexity.

• Identifies obstacles that can impact the success of crisis communication methods and tools.

• Develops holding statements to be delivered to stakeholders, through media outlets and/or on social media.

• Identifies key risk factors for an online crisis, escalating concerns as required.

• Monitors brand reputation on social media following the release of crisis communication content.

• Follows reputation management guidelines to maintain the organization’s reputation and authenticity through stakeholder engagement.

Qualifications:

• 3-5 years’ experiences in PR Industry (in-house or agency).

• Out-going personality, good initiatives, willing to share and communicate during work.

• Creative, flexible, adaptive to everchanging business environment.

• Abilities to use English as working language.

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