Responsibilities:
Prepare PR editorial plan to support each new product launch in various category such as HB, RTW, ACC, Shoe
Monitor all press clipping (both online and print) with competitors and like for like comparison
Prepare event and related reports for Management review
Handle all press feature and editorial exposure analysis
Monitor competitor for editorial PR exposure
Assist with celebrity red carpet dressing and exposure
Negotiate and create product and brand story feature
Requirements:
Degree in PR/Marketing/Communication or any other related discipline
Good written and conversational English
Minimum three year relevant experience
Must demonstrate strong motivation and exceptional computer skills and software application proficiency such as Excel, Powerpoint, Word, China Word Processing and photoshop (not top priority, but ideal)
Attentive to details
Work systematically and strong organization skills
Good interpersonal and presentation skills
Capability to handle multi-tasks
Capability to react to changes and ad hoc tasks
Ability to work independently
Respect dead-line
Strong time management skills