Major Responsibilities/Activities:

• Outstanding learning agility and strategic thinking on category and consumer understanding, business challenges and opportunities to have a big picture of business management.
• Translate category/consumer/business learning into business and communication strategy & plan. Lead & develop yearly/quarterly business strategy & plan via close collaboration with core functions.
• Define brand strategy & brand plan for both short term and long term Responsible for yearly/quarterly communication strategy & plan with 4A agency and key stakeholders.
• Cooperate with Consumer Insight/NPD/PG/CRM etc.to dig out valuable consumer insight for right communication for right touch points. Responsible for big idea (creative idea/campaign idea) and assets development that can be applied to 360 formats (Digital/ Ecommerce/ BTL activations/ POSM /PG /other in-store activations).
• Take charge of integrated campaign development with Digital/Media/Trade/CRM etc. to effectively deliver brand message and enhance consumer engagement.
• Initiatives to drive business by identifying issues & opportunities and provide corrective action to top management.
• Work closely with NPD/Digital/CRM/TMKT/EC etc.for key programs and Joint Business Plan. Develop product forecast and secure demand accuracy.

REQUIREMENTS:

Industry experiences /required

• Experience in brand marketing is must.
• Experience in TMKT/EC/Digital is preferred.
• Experience in Baby related/Nutrition categories are preferred.

Position experience required:  

• 7 years of working experience or above.
• 2 years above with senior product manager title and be a master of brand marketing
• Demonstrated strong leadership competencies to drive for result.
• Down-to-earth working attitude, diligent and persistent Ability to collaborate with cross-functions to attain business objectives.
• Strong communication and interpersonal skills.
• Strong analytical skills including business and financial management.