At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.  

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media. 

We sit at the heart of the tech community with specialisms in emerging tech/AI, enterprise IT, cyber security, service providers/NextG, critical communications, media & entertainment and marketing technology.  

Leveraging over 100 trusted brands, we offer an unrivalled global networking community and platform for technologists and innovators to be inspired and reach their full potential.  

Join us and reach yours!

This role reports directly to the China General Manager and has a dotted line into the Informa Tech Senior Product Director.

Role Purpose 

• Shape and execute Informa Tech’s China value proposition and growth strategy.  

• Grow Informa Tech’s well established research business, Omdia, in China 

• Discover the audience growth strategy and the means to deliver it, be this via events, media, training or other businesses and channels. 

• Determine the go-to-market strategy for Informa Tech’s B2B media. proposition in China and work with the team to obtain a media license  

• Champion data-driven, customer-centric ways of working that embrace an iterative, test and learn approach to product development and management. 

• Create and manage products and experiences that are valuable to customers (audience and clients) and profitable to the business.  

• Lead the fledging cross-functional team responsible for designing, delivering and improving products across all lines of business (media, events, research, training) within China.  

• Foster a customer-centric, data-driven, fast-paced, agile, iterative, test and learn culture.  

• Provide the voice of the customer in the broad sense, audience, subscribers, delegates, clients and sponsors.  
   

Responsibilities 

• Validate, understand and represent audience and client personas, including their needs and desired outcomes 

• Awareness and monitoring of the market and competitor landscape  

• Define the vision and strategy for each product, and align stakeholders around them 

• Lead on engaging with customers (audience and clients), gathering insights and continually testing and validating requirements (qual & quant research, A/B testing, customer panels, etc)  

• Create customer experience maps for personas and identify touch-points and opportunities for Informa Tech to add value 

• Develop concepts, define user journeys, brief prototypes, form hypotheses and run experiments, and define KPIs to measure success  

• Develop the business case for new products and improvements to existing products  

• Prioritise product features, manage the backlog and own the product roadmap  

• Define and contribute to Objectives and Key Results in collaboration with the China Market Leadership team  
   

Works closely with the following teams.. 

• Market Leadership: to develop the commercial model, strategic forecasting and pricing  

• Data and Analytics: to ensure decisions are data- driven and KPIs are monitored  

• Marketing and Sales: to ensure tight alignment between the products that are developed and how they are sold and marketed  

• Content, Marketing, Sales and Operations to ensure revenue, profitability and customer satisfaction goals are met  

• Product Managers: to ensure shared platforms deliver a customer experience that meets the needs of the China market 

• Proficient in business English  

• Thorough understanding of digitally focused business models that are successful in China, specifically those that apply to research, media, event and training businesses 

• Experience: 

  • growing research and market intelligence businesses 
  • growing an audience via primarily digital, but also non-digital, channels 
  • defining go-to-market strategies  
  • defining and executing an audience development strategy  
  • with media license regulatory requirements in China 
  • leading cross-functional teams 
  • agile and lean methodologies for product development 
  • tools and techniques for gathering audience and client insights (quant and qual research, methodologies etc.) 

• Operational understanding of media, events, research and training is advantageous  

• Understands the full range of capabilities within the business: Marketing, Sales, Content, and how to leverage their expertise.  

• Commercial acumen, understands drivers of profitability  

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for ma job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can
succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other
protected characteristics under local law.