Responsible for the company's and clients SEO/SEM and other distribution channels, the development strategy and optimization strategy. Monitor and research competitors and other website search marketing strategies.

负责公司和客户SEO/SEM及其他投放渠道的投放策略和优化策略制定。监控和研究竞争对手及其他网站搜索营销策略。

Chinese mother tongue. English is a requirement to get communications with the headquarter on a regular basis. Ideally in the agency background.

母语中文，英语水平良好，能够和意大利总部完成日常交接。有广告公司背景优先。

He/She must have good knowledge of the digital marketing tools in China, with a special focus on search engines marketing and advertising.

This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

熟知国内市场相关数字营销推广工具，尤其是在搜索引擎营销和广告方面。

在搜索引擎营销拥有全面且具备战略层面上的执行能力，包括关键字管理、活动的创建、投标策略、创造性AB测试和分析等。

Responsibilities岗位职责：

• Formulate the overall and phased promotion plan of the website, and be responsible for the promotion of comprehensive indicators such as website brand, and complete the promotion target goals;
• 制定网站总体及阶段性推广计划，负责网站品牌、等综合指标的提升，完成推广目标；
• Responsible for the natural flow of search engines to the website, planning the SEO structure of the websites, and improving the ranking of the websites in major search engines; 负责搜索引擎到网站的自然流量，规划网站的SEO架构，提升网站在各大搜索引擎的排名；
• Monitor and analyze PC and mobile search engine indexing and ranking data, and constantly adjust and improve each SEO implementation plan;
• 监控分析PC、移动各搜索引擎收录和排名数据，不断调整完善各SEO实施方案；
• Responsible for the clients SEM placement strategy and optimization strategy formulation;
• 负责客户SEM投放策略和优化策略制定；
• Complete the SEM bidding work independently and complete the delivery indicators;
• 独立完成SEM竞价的投放工作，完成投放指标；
• Provide data analysis reports on a regular basis, and find out corresponding improvement methods to ensure that SEM promotion is effective;
• 定期提供数据分析报告，并找出相应的改进方法，保证SEM推广正常有效推进；

We are looking for a highly motivated person to accompany our team's growth

我们正在寻找一个积极主动的人来陪伴我们团队的成长

We offer the possibility to grow professionally. The company regularly organizes training, also at the European headquarters.

我们提供专业发展的可能性。 该公司还定期在欧洲总部组织培训

Requirements岗位要求

• College degree or above
• 大专以上学历
• Baidu Certifications is a big advantage
• 拥有百度认证相关资质者优先
• Proficient in the current main SEO/SEM platform delivery strategy;
• 精通目前主要SEM平台投放策略
• Know familiarity with Baidu, 360, Sogou and other related products (know, encyclopedia, library, experience, etc.);
• 熟知百度、360、搜狗等系列相关产品（知道，百科，文库，百家号，熊掌号等）；
• More than 2 years of advertising experience
• 有2年以上广告投放经验；
• Strong communication skills, proactively solve problems and propose optimal solutions
• 沟通能力强，主动解决问题，提出最优解决方案。
• Strong sense of responsibility, good at teamwork
• 责任心强，善于团队合作。
• Excellent marketing planning capabilities
• 出色的营销策划能力。
• Have a sense of innovation, active thinking, and strong learning ability
• 有创新意识，思维活跃，较强的学习能力。

Our company is an international marketing agency working globally to support international brands in achieving their business goals.

我们是一家国际领先的数字营销公司，致力于为品牌在全球范围内提供创造有效且可衡量的品牌战略。

上班地址：复兴中路1237号WeWork