About Bentley Systems
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries. www.bentley.com.

 

Location: Philadelphia, PA; Exton, PA or remote office capabilities dependent on candidate experience.

 

Job Summary:

Are you a storyteller with an insatiable curiosity about a broad array of topics? Do you thrive on creating engaging content to help grow a brand’s digital presence? Are you a strong writer with a deep understanding of internet culture? This might be the perfect job for you.  

 

Bentley’s Paid and Social Media Team is seeking a Senior Social Media Specialist to lead Bentley’s Corporate social media presence and help enable internal teams across to harness the full potential of social media. This is exciting role offers an opportunity to apply strategic thinking, creativity, and a data-driven mindset to help drive engagement with the Bentley brand and support key initiatives during an exciting chapter of Bentley’s 37-year history.

 

Key Responsibilities Include:

• Manage Bentley corporate social media channels, including content strategy development, content creation, calendar management, and community management
• Collaborate with product, regional, and PR stakeholders to develop social activation plans, create content, and build toolkits to support campaigns with objectives ranging from awareness, to product usage and loyalty
• Help grow and manage Bentley’s social media advocacy program by collaborating with teams to source and position content to share with colleagues through Bentley’s advocacy platform
• Report and analyze key performance metrics tied to Bentley corporate social media channels, key initiatives, and advocacy programs
• Manage administration of Bentley’s social media management system (Sprout Social) and advocacy platform (Bambu)
• Support social media training and enablement efforts by periodically building training content and facilitating training sessions
• Use social media monitoring tools to identify, engage with, and/or escalate noteworthy or influential brand or product brand comments and questions

 

 Other Duties:

• Support periodic assessments of the broader landscape of Bentley regional, product, and other Bentley social media accounts
• Identify opportunities to engage with industry influencers, partners, and customers on social media
• Collaborate with creative and video teams to build out social-first assets
• Keep up to date with the evolving social media landscape and industry best practices with a focus on industry peers

 

 Requirements:

• 3+ years of experience managing a brand social presence (LinkedIn, Facebook, Twitter, YouTube, & Instagram)
• 2+ years of experience working with social media management tools (e.g. Sprout, Sprinklr, Hootsuite, or Social Studio)
• Superb writing skills
• Excellent communication and presentation skills
• Stellar attention to detail
• Experience with reporting and ability to analyze data and recommend strategy and tactics to improve results
• Ability to interact and influence at all levels of the organization
• Basic photo and video editing skills preferred
• Experience with Google Analytics preferred

 

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Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com. 

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.