Job Summary:
The Senior Specialist/Associate Manager eCommerce (China) is responsible for digital business development in China to achieve Hong Kong Disneyland’s eCommerce revenue goals. This includes managing our eCommerce flagship stores on Tmall / Fliggy, WeChat and other platforms, in close collaboration with our appointed Travel Partner (TP) in China, and managing the eCommerce function on our Hongkongdisneyland.com website in China.
The role includes developing and implementing digital promotions for Tickets & Hotels and optimizing our eCommerce platforms (Fliggy, WeChat, Hong Kong Disneyland.com.cn) in terms of pricing, content, usability, conversion rate and revenue. Internally, this role will liaise with Revenue Management & Analytics (RMA), Sales, Market Strategy, Digital Marketing & Social Media, Technology & Digital, Sales Operations and external sales partners.
The Senior Specialist/Associate Manager eCommerce (China) must have a deep understanding of Media Consumption, eCommerce / Social Media behavior and the eCommerce / Travel landscape in China. We also expect extensive hands-on experience with managing Tmall-stores, WeChat Mini-Programs, Websites and Travel Partners (TPs) in China.
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Responsibilities:
- Responsible for the implementation / execution of eCommerce plans to achieve annual business goals (revenue) for Hong Kong Disneyland’s “Digital Direct” platforms in China: Fliggy Flagship Store, WeChat Mini-Program and Website
- Collaborate with cross-functional internal teams, incl. Revenue Management & Analytics, Market Strategy, Sales, Digital Marketing & Social Media, Technology & Digital and Sales Operations, to achieve eCommerce targets
- Analyze and optimize Traffic / Conversion / Sales / Revenue data from all digital channels to maximize transaction value and propose the best fitting products and promotions to grow “Digital Direct” revenue
- Develop & execute partnership plans with new third party digital platforms in China to grow eCommerce revenue
Basic Qualifications:
- Bachelor degree holder
- Minimum 3-4 years’ working experience in an eCommerce or Digital Marketing/Sales role, including hands-on management of eCommerce stores (Tmall / WeChat), Websites and Travel Partners (TPs) in China; experience in travel or hotel industry is preferred
- Excellent planning, organizational and time management skills with an ability to achieve multiple deadlines
- Good liaison skills for business development, building partnerships (internal and external) and managing stakeholders
- Good understanding of the eCommerce (and Travel) landscape in China, especially Tmall / Fliggy, WeChat and other major eCommerce players in China
- Knowledge of SEO, User Experience, Website Usability, Conversion Rate Optimization, Website Analytics (Adobe Analytics), Campaign Analytics and Content Management Systems
- Proficiency in Microsoft Office and Windows including Word, Excel, PowerPoint and basic knowledge of languages like HTML5 /CSS3 /JavaScript /jQuery/Ajax
- Fluency in English and Cantonese, Putonghua is mandatory
Additional Information:
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About Hong Kong Disneyland Resort:
Since Hong Kong Disneyland Resort opened in 2005, it has entertained millions of guests from Hong Kong, mainland China, Southeast Asia and farther abroad. As the first Disney resort in China, it features award-winning, first-of-its-kind entertainment offerings and guest services specially-designed for an international guest base, all brought to life by the resort’s multilingual cast members.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hongkong International Theme Parks Limited, which is part of a business segment we call Hong Kong Disneyland Resort.
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